As an entertainment executive, demand data provides valuable insights that can help in making more informed content, distribution, and acquisition decisions. For instance, let's examine how demand data can help in programming decisions by looking at the case of "World Without End" on a Spain OTT platform in December 2023.
Firstly, using the Parrot Analytics content valuation system, we can determine the show's value to the platform in Spain and how it compares with other content in the catalog. "World Without End" has a demand that is 2.8 times higher than the average show in Spain over the last 30 days, and only 8.6% of all TV shows have a similar level of demand. Additionally, its demand has increased by 51.4% in December, making it worth considering for programming.
Secondly, the demand for "World Without End" has a high affinity for the romance genre in Spain, with demand levels higher than 98.1% of all other romance titles. Knowing this can help influence programming decisions by recommending other romance content to continue engaging and retaining fans of the genre.
Thirdly, studying how "World Without End" is performing in other territories can help advise distribution decisions. For example, its demand is only okay in the United States and France, while Germany is performing well. This data provides insight into which territories are the most receptive to the show and where to focus distribution efforts to maximize the show's value.
Lastly, observing trends in demand data can help make informed content decisions and assess long-term opportunities. "World Without End" was popular during its initial release in 2012 and has increased in popularity over the last 30 days. This data implies that investing in catalog content that has sustained demand over a long period may require less marketing spend and drive engagement.
In summary, demand data can answer questions about value, genre affinity, performance in different territories, trends, and opportunities. Using such data can help entertainment executives make more informed decisions when creating, distributing, or programming content.
