As a TV executive, you are always looking for ways to make more informed content, acquisition, distribution, or programming decisions, and demand data can provide insights to help you do just that. Take "World Without End" as an example. The show, with a 3.2 times higher demand than the average show in Spain over the last 30 days, provides an excellent opportunity to showcase how demand data can enable you to make smarter decisions.
One of the benefits of demand data is that it enables you to value content more accurately, and Parrot Analytics' content valuation system is based on global content demand and supply. By using demand data, you can calculate how much to spend on content and determine the ROI a specific title will bring to any given platform. You can also assess a TV series' ability to drive subscriptions and mitigate churn.
Demand data can also help you to acquire or produce more of the type(s) of content that exhibit opportunities. In the case of "World Without End," audience demand spiked in late January 2024 in Spain. You can use this data to optimize the release strategy and pricing.
Another benefit of demand data is that it helps with subscriber acquisition and retention. As per the January 2024 analysis of "World Without End," it outperformed the demand of the average TV show in all of its top 10 markets. This indicates that it can be a useful title to acquire to attract new subscribers or retain existing ones.
Demand data can also reveal what kinds of content resonates with audiences in a particular region or market. By mapping the local whitespace, you can find out where your show has higher demand and produce more of what appeals to that market.
You can also use demand data to inform competitive benchmarking and pre-release marketing campaigns, and it provides insights into whether your marketing campaigns are effective in bringing in viewers. In the case of "World Without End," the show had a 30.4% increase in demand in the last 30 days compared to the last year.
In conclusion, demand data can enable you to make more informed content, acquisition, distribution, or programming decisions. By leveraging it and the Parrot Analytics content valuation system, you can quantify the ROI a specific title will bring to any given platform, gauge its ability to drive subscriptions and mitigate churn, and optimize the release strategy and pricing. Whether you need information on content valuation, acquisition, marketing, or retention, demand data can help you to make smarter decisions.
