The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know that making content decisions can be challenging. You need to evaluate whether particular TV shows or movies will attract and retain viewers while remaining profitable. One metric that can be used to help executives such as yourself make informed content decisions is demand data. Parrot Analytics is a leader in providing this data, which measures the popularity of TV shows and movies based on audience demand over time. In this article, we will look at the example of "Zombieland Saga" in Spain, using demand data to provide insights into how executives can use this information to make more informed decisions.
One essential aspect of using demand data is content valuation. The metrics provided by this data allow executives to estimate the value of individual TV series, libraries, or franchises. By analyzing the demand values and the shifts in demand over different periods, executives can make better decisions about investing in new content projects. For example, in Spain, "Zombieland Saga" has 2.1 x the audience demand of the average show, indicating that it is highly in-demand, making it valuable content. Comparing this data with other countries' performance allows for better international valuation of content.
Another use of demand data is for acquisition decisions, programming decisions, or distribution decisions of TV shows or movies. The data allows executives to determine which titles will drive engagement, increase subscribers, mitigate churn, or which titles are hot. Parrot Analytics' content valuation system can provide insights into the potential Return on Investment of a specific title for any given platform, E.g., "Zombieland Saga" had increased popularity in the past 30 days in Spain, making it a hot property to invest in.
Additionally, executives can use demand data to evaluate potential supply and demand opportunities in genres and markets. The data can lead to better content decision-making, such as choosing which shows to produce or acquire. For example, according to the demand data, the comedy genre is currently in high demand in Spain, and so distributors may prefer to acquire more comedic content to meet this demand.
Demand data can provide insights on global performance, highlighting how well a show is doing across various dimensions. E.g., The Parrot Pulse for "Zombieland Saga" provides an independent measure of its global performance, revealing how well it is doing across six dimensions. For example, in Spain, "Zombieland Saga" maintains good longevity, meaning the demand remained steady over a period, indicating audience loyalty. The data also shows that "Zombieland Saga" is doing well in terms of momentum and is currently in demand in most of the targeted global markets, suggesting a potential franchisable IP.
Finally, high-quality demand data can power better marketing campaigns ahead of a TV series' premiere. An excellent example is how audience demand can help executives optimize their marketing strategies for their titles. Executives can use audience demand data to attract new potential subscribers, create a successful global release strategy, and determine what elements of content fans like best. "Zombieland Saga" peaked at 3.1 times the title average in the last 30 days, and the data confirmed the spike in demand. An executive could have used this information to adjust their marketing strategy for "ZombieLand Saga" proactively.
In conclusion, demand data is an essential tool for entertainment executives, allowing them to make more informed decisions regarding the acquisition, production, or distribution of TV shows or movies. Valuable demand data can help executives determine a title's value, assess its popularity in global markets, ensure subscriber retention and acquisition, and gauge promotional effectiveness compared to the competition. With the right insights, executives can make better and more profitable content decisions by leveraging the insights gained from demand data such as "Zombieland Saga" in Spain.
Zombieland Saga (ゾンビランドサガ)'s travelability to Spain in the last 30 days is 51%, which means that the audience demand for Zombieland Saga (ゾンビランドサガ) is 51% of the demand in its country of origin, Japan. Click through to another market to discover how well Zombieland Saga (ゾンビランドサガ) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s Zombieland Saga (ゾンビランドサガ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Zombieland Saga (ゾンビランドサガ), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global demand datasets from Parrot Analytics for Zombieland Saga (ゾンビランドサガ) in Spain. We provide our partners with far-reaching TV expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.