As a TV executive, Parrot Analytics' demand data can assist you in making informed programming, distribution, acquisition, and content decisions. By analyzing the case of "48 Hours" for the month of December 2023 in France, we can highlight how demand data can be used for content valuation and other strategic decisions.
Firstly, content valuation is based on how much a show is worth to any platform, and Parrot Analytics' content valuation system uses demand data to reveal the monetary value of any title in any region. By analyzing the demand for "48 Hours" in France, we can determine its value contribution compared to the average show in the country, which is 3.0 times higher than the average show. Additionally, the show's demand has increased by 11.1% over the last 30 days compared to the previous year's rolling demand, indicating increased popularity.
The demand for "48 Hours" can provide valuable insights to TV executives on programming decisions. Understanding that 97.0% of all news titles in France have lower demand than "48 Hours" can inform the decision to amplify the show's programming. Additionally, the audience for "48 Hours" is decreasing in France by 28.8%, indicating that the programming may need to be adjusted to meet viewer interests.
In terms of capturing new audiences and retaining current ones, demand data analysis can help executives make informed acquisition decisions and invest in content, as well as guide subscriber acquisition strategies. By analyzing the top 10 global markets where "48 Hours" is most in-demand, executives can understand where the show's popularity is highest, such as in the United States and Iceland, and make acquisition or distribution decisions accordingly.
Moreover, demand data analysis can assist with marketing strategies, competitive benchmarking, and pre-release campaigns. By identifying taste clusters and fan preferences, executives can make more informed decisions about which shows to acquire and create spinoffs or franchises for, as evident in the case of "48 Hours." The show's peak rank dropped by 477 spots, and understanding the reasons for this drop can aid in improving future marketing campaigns.
In conclusion, Parrot Analytics' demand data provides TV executives with valuable insights that can help guide their content, programming, acquisition and distribution decisions. By analyzing the demand for the show "48 Hours" in France for December 2023, we have highlighted several strategic decisions that TV executives can make to maximize global content appeal and financial return.
