As an entertainment executive, it is crucial to have access to data-driven insights to make informed decisions about content acquisition, distribution, programming, and valuation. One valuable source of data for such insights is demand data, which can offer comprehensive, up-to-date, and region-specific information about the popularity of a TV show or genre.
For instance, let's consider the performance of "48 Hours" in France in February 2024, using our demand data from Parrot Analytics. The data shows that "48 Hours" has been attracting a good audience demand in France, with four times the audience demand of the average show in France over the last 30 days. This means that only 8.6% of all TV shows have this level of demand. Furthermore, the demand for the show has been increasing recently, as it had a demand of 3.4 times the average over the last 90 days.
To evaluate the content valuation of the show, content valuation uses demand data to answer questions such as how much is the show worth and how can you quantify the platform-specific marginal revenue contribution. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region.
One of the advantages of using demand data is that it enables executives to make more informed decisions regarding content acquisition and distribution. For instance, the data shows that "48 Hours" has good potential for global expansion since it outperforms the demand for the average TV show in each of the top ten global markets where it is most in-demand. In addition, the data reveals detail about trends among fans of "48 Hours" that can be used during concept testing of upcoming productions.
Demand data can also be used for programming decisions. For example, executives can use the data to assess the popularity of a show relative to the market average and gauge where a show is receiving the most demand content. The data shows that "48 Hours" has impressive longevity, momentum, franchisability, reach, and travelability in France, which means that the show is likely to maintain demand over time, continue its growth trajectory, and have spin-off potential.
In doing so, executive can use demand data to optimize other aspects of the show's performance, such as pre-release marketing, discovery and recommendation, and competitive benchmarking. Additionally, demand data can help executives to maximize the value of their programming content. For example, knowing regional demand helps with subscriber retention or acquisition, programming choice can keep an audience happy and attract new subscribers to a service.
To sum up, access to demand data can provide important insights to entertainment executives in making strategic decisions about content acquisition, distribution, programming, and valuation, in order to maximize profitability and reach audiences more effectively. Parrot Analytics offers powerful demand data solutions for entertainment executives to access comprehensive, up-to-date, and region-specific insights about their audiences.
