The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for ways to make informed content, acquisition, distribution, or programming decisions? Look no further than demand data, which provides a wealth of insights into audience preferences and behaviors. Let's take a closer look at how demand data could have helped executives at a French OTT platform decide whether to air "48 Hours."
The show boasts a strong demand score of 4.2 times the audience demand of the average show in France over the past 30 days, signaling significant interest. Only 8.6% of all TV shows have this level of demand, indicating its popularity. The demand for "48 Hours" has been increasing recently in France, with the show achieving a peak rank of #299 in the country. This can be useful information for content valuation as it reveals the series' dollar value contribution to the platform in France.
The show has also earned a solid 97.4th percentile rank in the news genre, meaning it has a higher demand than 97.4% of all news titles in France, making it a valuable acquisition choice for any news-oriented platform. Its great demand makes "48 Hours" a strategic asset for a streaming platform, which can leverage the series to drive subscriptions, mitigate churn, and increase revenue.
Moreover, the show's high travelability score indicates its international appeal across all platforms worldwide. The show's longevity score, measures how well it maintains audience demand over time and remains strong. Its momentum, or the pace of growth, is also impressive. "48 Hours" is also good in terms of franchisability and reach, implying that spin-off potential and audience engagement is immense.
Demand data also provides insights into audience tastes. Along with "48 Hours," other popular shows with audiences in France during March 2024 were "Customer Wars," "Snapped," "Bering Sea Gold," and "American Monster." This information can help executives understand the demand for different genres and shows and identify where to focus efforts to attract new subscribers.
Demand data also lends insight into how the show did in other countries, with the US showing a fantastic response with an outstanding audience demand of 11.1x. Australia and the United Kingdom also showed a remarkable interest for "48 Hours." Executives can use this data to make informed distribution decisions.
Lastly, the data also provides insights into the show's performance over time. "48 Hours" has been steadily increasing in popularity over the last year, and the demand has peaked to 9.7 times the average in the last 30 days as compared to 8.9 times over the previous year. Understanding a show's performance over time can help executives decide whether to renew the series or to search for different content with similar demand potential.
In conclusion, demand data provides a wealth of insights that can help executives make more informed decisions when it comes to content, acquisition, distribution, or programming. For "48 Hours," data shows that the show has good demand in France and around the world, has remained popular over time, and is popular in various genres. As a result, it would be wise to go for it, keeping its demand potential in mind.
48 Hours's travelability to France in the last 30 days is 17%, which means that the audience demand for 48 Hours is 17% of the demand in its country of origin, United States. Click through to another market to discover how well 48 Hours travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s 48 Hours is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 48 Hours, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using demand data from Parrot Analytics for 48 Hours in France. We provide our partners with far-reaching television competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.