The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to rely on data to make informed content, acquisition, distribution, or programming decisions. The analysis of "90' Enquêtes" for March 2024 in France highlights the role of demand data in this strategic process.
First, demand data can be used for content valuation. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Using demand data, you can calculate the ROI that a specific title will bring to your platform, or how much your content is worth to another streaming platform. In the case of "90' Enquêtes," demand data reveals that the show has good demand in France, ranking at the 95.9th percentile in the news genre. However, demand for the show has been decreasing lately, decreasing by 18.9% in March 2024. The Parrot Pulse for "90' Enquêtes" shows that the show's global performance across six dimensions is poor when it comes to travelability, longevity, momentum, franchisability, and reach.
Second, demand data enables optimal distribution decisions. You can use demand data to map local whitespaces and identify what content is most popular in your market or on a global scale. You can also use it to uncover under-monetized titles and find new opportunity markets for content distribution. For example, "90' Enquêtes" outperforms the demand of the average TV show (1x) in each of the top 10 global markets where it is most in-demand, indicating potential for expansion in these markets.
Third, demand data informs programming decisions. You can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn. You can also use it to determine the best release strategy for your content and uncover opportunities for scalable concept testing. For "90' Enquêtes," the analysis reveals that the show achieved its peak rank of #1212 in France, but dropped by 369 spots during March 2024. This highlights the importance of consistent programming decisions to maintain audience demand.
Fourth, demand data is essential for acquisition decisions. You can use it to assess the value of exclusivity, calculate the platform-specific marginal revenue contribution, and determine how a title drives engagement across the rest of the catalog. Additionally, demand data enables competitive benchmarking, enabling you to compare your content against other titles available on the market.
In conclusion, demand data plays a crucial role in entertainment executives' strategic decision-making processes. It provides valuable insights into content valuation, optimal distribution, programming, and acquisition decisions. The analysis of "90' Enquêtes" for March 2024 in France highlights the various applications of demand data for decision-making processes in the entertainment industry.
This is 90' Enquêtes's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well 90' Enquêtes travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Variety genre and assess the strengths and weakness of the competition’s content e.g. TMC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as 90' Enquêtes.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Variety. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as 90' Enquêtes from partners like TMC.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Variety) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for 90' Enquêtes? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TMC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from TMC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as 90' Enquêtes. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TMC to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 90' Enquêtes), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TMC by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as 90' Enquêtes, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TMC‘s 90' Enquêtes is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 90' Enquêtes, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for 90' Enquêtes in France. We provide our partners with essential OTT insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.