The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an OTT platform executive looking to acquire or distribute a TV series, analyzing demand data can provide valuable insights into the potential of a particular show. For example, in March 2024 in France, "Al Madi La Yamout" had 4.2 times the audience demand of the average show in France over the last 30 days, indicating good demand. This information is crucial in content valuation as it can help executives determine the estimated ROI of a particular title.
Interestingly, the demand for "Al Madi La Yamout" has been decreasing lately, with the show dropping in its rank by 115 spots in March in France. This can help programming executives decide if they want to continue airing the show during its next season or if it's better to cancel it to make room for a different program.
Furthermore, analyzing the Parrot Pulse for "Al Madi La Yamout" can help executives gauge the show's performance across its global markets. For instance, the show outperformed the demand of the average TV show in each of its top 10 global markets, with Morocco being the number one market with 14.0x outstanding audience demand. This information can help executives decide whether the show would be a good fit for distribution in other markets.
Demand data can also give programming executives insight into the show's genre. In the case of "Al Madi La Yamout", it ranks in the 96.2nd percentile in France in the drama genre, indicating high demand within the genre. If an SVOD platform is looking to acquire or produce content, this information can inform the type of content they create or acquire to appeal to audiences and achieve higher demand.
Finally, demand data can help executives identify emerging trends in their target audience and make data-informed decisions for marketing campaigns. For example, analyzing the change in demand for "Al Madi La Yamout" in France during March, which showed a decrease of 12.3%, can alert marketing executives to potential areas of improvement in their upcoming campaign.
In conclusion, demand data can provide significant insights for content valuation, programming, acquisition, and distribution decisions. The data on “Al Madi La Yamout” that we have analyzed is just one example of how demand data can inform strategic decision-making at all stages of the content lifecycle, from development to post-release marketing.
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Our TV audience measurement dataset is truly global. Discover how popular Al Aoula‘s Al Madi La Yamout (الماضي لا يموت) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Al Aoula and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Al Madi La Yamout (الماضي لا يموت), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global television demand data from Parrot Analytics for Al Madi La Yamout (الماضي لا يموت) in France. We provide our partners with far-reaching television series analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.