The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make informed content decisions? Look no further than demand data! By utilizing Parrot Analytics' demand data, you can gain valuable insights into your audience's preferences and adjust your content decisions accordingly. Let's take a look at how demand data can be applied to a specific example: "American Rust."
Firstly, demand data can inform content acquisition decisions. By examining the audience demand for "American Rust" in France, we can see that it has 2.1 times the audience demand of the average show in France over the last 30 days, with only 8.6% of all TV shows having this level of demand. By comparing this demand to previous months, we can also see that demand for the show has been increasing recently. This makes "American Rust" a strong candidate for acquisition by a French-based OTT platform.
Secondly, demand data can inform content distribution decisions. By examining the show's top 10 global markets, we can see that "American Rust" outperforms the demand of the average TV show (1x) in each of these markets. Additionally, we can see that the show has good audience demand in the United States; the show achieved good audience demand of 4.9x in the United States, making it a strong candidate for distribution by a US-based linear network or pay TV network.
Thirdly, demand data can inform content programming decisions. From the Parrot Pulse for "American Rust", we can see that the show's momentum, or pace of growth, is good. Further, in France, audience demand for the show increased by 304.6% during March. This makes "American Rust" a strong candidate for continued programming on its current platform or further expansion into new markets.
Lastly, demand data has significant implications for content valuation. Using Parrot Analytics' content valuation system, executives can calculate the ROI a specific title will bring for any given platform, estimate cannibalization of audiences if a title is available on multiple services, assess the value of exclusivity, and more. By examining "American Rust," we can see that its different dimensions of demand provide insights into its value, such as its good travelability in the United States but poor franchisability (spin-off potential), which can inform content valuation decisions.
In conclusion, utilizing demand data provides entertainment executives with valuable insights into their audience's preferences and can inform content decisions such as content acquisition, distribution, programming, and valuation. By examining a specific example like "American Rust," we can see how demand data can be applied to real-world scenarios and provide executives with a competitive edge in the industry.
American Rust's travelability to France in the last 30 days is 54%, which means that the audience demand for American Rust is 54% of the demand in its country of origin, United States. Click through to another market to discover how well American Rust travels internationally.
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Acquire the best shows from partners such as Showtime to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Rust), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Showtime‘s American Rust is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Showtime and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Rust, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for American Rust in France. We provide our partners with smart content insight to help them drive better and more informed content investment strategies. Contact us today to find out more.