The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content-related decisions. The case of "Beauty And The Beast" in France for the month of March 2024 highlights how demand data can be leveraged to reveal key insights.
You can use demand data to value content, which enables determining how much to spend on content. Parrot Analytics' content valuation system is powered by global demand data and enables revealing the dollar value contribution of any title to any platform in any region. The above data shows that "Beauty And The Beast" in France has good audience demand, and only 8.6% of all TV shows have this level of demand. Comparing the show's performance over the last 30 days and the past year highlights that demand for the show in France increased recently, indicating the show's increased popularity.
Demand data can help measure the audience's interest in a show and its genre, which informs programming and content-related decisions. The metadata reveals that "Beauty And The Beast" is a drama TV series and has a percentile rank of 94.3, indicating that the show has a higher demand than 94.3% of all drama titles in France in March 2024. Additionally, the shows that fans of "Beauty And The Beast" also like can inform future content-related decisions.
Demand data also helps with decisions concerning supply and demand. You can use demand data to identify what type(s) of content exhibit opportunities to acquire or produce. On a global scale, "Beauty And The Beast" is performing well and has good demand across all platforms worldwide. Furthermore, the Parrot Pulse score reveals that the show has good reach and longevity, which tells us that it has maintained audience demand over time.
Demand data can be used to assess the value of exclusivity, by showing how popular a show is relative to other titles available in the market. Whilst "Beauty And The Beast" has good demand in France, it also outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand. The show is also most popular in Estonia, where the demand is 3.2x, indicating good audience demand.
In conclusion, as an entertainment executive, you can leverage demand data, such as the insights revealed about "Beauty And The Beast", to make more informed content, acquisition, and distribution decisions. The case demonstrates that demand data can be used for content valuation, measuring audience interest, identifying content production and acquisition opportunities, determining the value of exclusivity, and more.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Beauty And The Beast, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for Beauty And The Beast in France. We provide our partners with extensive TV series insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.