The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive or content distributor interested in making informed decisions regarding your content, acquisition, distribution, or programming strategy, you can use Parrot Analytics' demand analysis to identify trending shows and potentially gauge their performance in different markets. The analysis of "Call Me Kat" in France for March 2024 provides an excellent case study of how demand data can inform these strategic decisions.
One of the first insights we can derive from the analysis is the show's demand level in France. The demand for "Call Me Kat" is good, as it has 2.7 times the audience demand of an average show in France over the last 30 days. This information can be used to determine the value of the content in France and more broadly for content valuation. Parrot Analytics content valuation system is based on demand data and calculates the dollar value contribution of any title, in any region or platform. Knowing "Call Me Kat" has a good demand level assists in determining its valuation and how much to spend on content acquisition.
Another useful metric is the show's rank and its trend over time, as "Call Me Kat" experienced a drop in its rank during March 2024. However, this analysis offered a positive message about the show's genre percentile. The show ranks at the 94.6th percentile in the comedy genre, which indicates that "Call Me Kat" has higher demand than 94.6% of all comedy titles in France. As well as giving insight into the competitiveness of the show amongst its peers.
We also noticed that "Call Me Kat" showed an increase in demand in the last 30 days. Specifically, the 30-day analysis shows a 30.9% increase in popularity compared to its peak demand over the entire year. This information can be useful to decide the optimal release strategy and pricing for the show in France.
Moreover, knowing who the show's fans are and what else they watch can inform acquisition and content strategy decisions. The data shows that "The Blacklist," "Ted Lasso," and "Chicago Fire," among others, are popular with "Call Me Kat" fans. As a result, the streaming platform can acquire or produce content that caters to these audiences to grow their viewership.
Finally, "Call Me Kat" may outperform the average demand for TV shows in some major markets, such as Germany and the United States. This information is critical because it can inform the development of a targeted distribution strategy in specific countries to monetize TV shows better.
In conclusion, Parrot Analytics' demand data analysis for "Call Me Kat" has highlighted how entertainment executives can leverage insights to make more informed content, acquisition, distribution, or programming decisions. The demand data provides valuable information on how well the show is performing in terms of audience demand, its genre ranking, its growth, travelability, longevity, momentum, franchisability, and reach, which executives can use to decide how to best invest in content and programming decisions.
Call Me Kat's travelability to France in the last 30 days is 60%, which means that the audience demand for Call Me Kat is 60% of the demand in its country of origin, United States. Click through to another market to discover how well Call Me Kat travels internationally.
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Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. FOX, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as FOX to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Call Me Kat), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Call Me Kat, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Call Me Kat is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Call Me Kat, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for Call Me Kat in France. We provide our partners with comprehensive TV industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.