The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the world of content distribution and programming, one of the biggest challenges that executives face is ensuring their platform, network or production company has the highest-possible levels of audience engagement. For this purpose, demand data is the key. Using demand data, you can get answers to several questions that help make more informed content decisions, acquisition decisions as well as programming decisions. Let’s take a look at how demand data for "Cassandre" in France for the month of March 2024 can help executives make informed decisions.
Content Valuation: Cassandre has 3.3 times the audience demand of an average show in France over the last 30 days and is only in competition with 8.6% of all TV shows in that market. This suggests strong demand, indicating that it is valued by the French audience. Executives can, therefore, use this information to assess the show's overall value, making informed decisions regarding future investments in it.
Programming Decisions: Executives can analyze the show's performance through Parrot Analytics' demand data to make informed programming decisions. Based on the show's recent performance, executives can decide whether it is worth continuing production or not, or consider increasing the number of episodes currently being produced to help the show maintain its rising demand.
Viewer Retention & Subscriber Acquisition: "Cassandre" has seen a significant increase in audience demand in France of 218.6% in March. This information provides subscribers with a new reason to stay subscribed and incentivizes others to join in for a fresh experience.
Genre Targeting: Executives can also use "Cassandre" demand data to assess the best genre to target. For example, as "Cassandre" ranks in the 95.3th percentile of the drama genre in France, it means that dramas are popular amongst its audience. Executives can, therefore, use the show's demand data to make decisions about the genres that could appeal to a broader audience for better engagement.
Travelability: "Cassandre" has poor travelability, which means its demand is not quite reaching worldwide demand levels in non-French markets. Executives can use insights like this to decide which markets are worth investing in and how to make them more attractive.
Comparative Analysis: "Cassandre" has had an increase in popularity of 2.0% in the last 30 days compared to the same show's performance over the last 1 year period. However, its average demand has increased from 2.6 times the average title to 3.3 times in just 30 days. This information can help executives compare the show's performance with other titles in the market and make important decisions.
In conclusion, it is evident that demand data is a powerful tool for executives in the media and entertainment industry. Using Parrot Analytics' demand data, executives can make informed decisions and stay ahead of the competition. Whether it's programming, acquisition, distribution, or content decisions, using data will guide executives toward better outcomes. Utilizing data from "Cassandre" helps executives reduce guesswork and take calculated risks.
This is Cassandre's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Cassandre travels internationally.
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Acquire the best shows from partners such as France 3 to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Cassandre), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as France 3 by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular France 3‘s Cassandre is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for France 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cassandre, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for Cassandre in France. We provide our partners with smart television industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.