As an entertainment executive, you are constantly faced with the challenge of understanding what content to produce, acquire, distribute, and program. Perhaps the most critical question to ask yourself is: how can demand data be used to make the informed decisions that will lead to successful business outcomes? The answer to that question lies in an understanding of how demand data can help determine content valuation, audience tastes, global performance, content monetization opportunities, and subscriber acquisition and retention strategies.
The case study of "Chicago Fire" in France provides a compelling insight into how demand data can help an entertainment executive to make informed decisions. With 8.1 times the audience demand of the average show in France, demand for "Chicago Fire" is outstanding. This information is critical in determining content valuation. In this case, the Parrot Analytics content valuation system would reveal the dollar value contribution of "Chicago Fire" to any platform or distributor operating in France. It could help determine a fair price to acquire and distribute this show.
One area that demand data can inform is the acquisition strategy. In the case of "Chicago Fire," we can see that the show is in the 99.0th percentile in the drama genre, making it an extremely attractive acquisition target. Additionally, we can see that shows like "Chicago Med" and "Station 19" are popular shows that fans of "Chicago Fire" also like. This insight could be used to inform a strategy for acquiring other drama series that align with "Chicago Fire's" fanbase.
Demand data can also be used to make programming decisions. For example, we can see that demand for "Chicago Fire" has increased in France by 10.8% in October, with demand spiking late in that month. Knowing this information, it would make sense to schedule subsequent episodes of the show to air during that high-demand period to maximize audience engagement.
Finally, demand data can inform subscriber acquisition and retention strategies. For instance, we know that "Chicago Fire" is one of the few shows in France that has been able to maintain high demand levels, which indicates that it is a key driver of subscriber retention for any platform that carries it. At the same time, "Chicago Fire" is in the 99.0th percentile for drama shows in France, which indicates it is a potential driver for subscriber acquisition.
In conclusion, demand data is an indispensable tool for entertainment executives working at any company in the industry. It has the power to inform content valuation, acquisition decisions, distribution strategies, programming decisions, and subscriber acquisition and retention strategies. The case study of "Chicago Fire" in France provides a powerful demonstration of how demand data can be harnessed to make better business decisions that lead to successful outcomes. By leveraging demand data, executives can make content decisions that align with audience tastes, monetization opportunities, and global performance, ensuring that their company remains competitive in a rapidly changing industry.
