As an entertainment executive, analyzing the demand data for TV shows can significantly assist in making content decisions. "Chicago Fire" is an excellent example of how demand data can be used. Firstly, content valuation using demand data can determine the show's worth in France and its dollar value contribution to any platform. With 7.8 times the audience demand of the average show in France, only 8.6% of all TV shows have this level of demand. Compared to its demand of 7.5 times the average over the last 90 days, demand for this show has been increasing recently.
Furthermore, analyzing the show's top markets where it is most in-demand over the last 30 days can also provide essential insights. The United States is "Chicago Fire"'s number one market globally, where it achieved outstanding audience demand of 16.9x. Canada ranked second, where the show's demand is also excellent.
In addition, demand data can assist in programming and distribution decisions. "Chicago Fire" ranks at the 98.5th percentile in the drama genre in France during January. This shows that "Chicago Fire" has higher demand compared to 98.5% of all drama titles in France. The show's metadata also indicates that it has 243 episodes over 12 seasons. Executives can use this information to decide if they want to acquire the show or distribute it in their respective region.
Moreover, demand data can also reveal how well a show's audience demand is maintained over time and its potential to move towards becoming a franchise or spin-off. "Chicago Fire" shows exceptional longevity in maintaining audience demand over time, while its momentum, the pace of growth, is likewise exceptional. Finally, its franchisability (spin-off potential) is outstanding, and its reach (the number of people expressing demand for a show) is exceptional.
Lastly, analyzing the show's audience demand spike in late January can assist in developing a marketing campaign ahead of the show's premiere for similar shows. Overall, as an executive, analyzing demand data can help make more informed content decisions by leveraging this information to decide on the show's acquisition, programming, and distribution decisions.
