As an entertainment executive, there are many things to consider when making decisions around content. You need to be confident that an investment in a particular title will provide a good return, and that it's in line with your company's overall strategy. Fortunately, utilizing audience demand data can help you make more informed decisions.
Let's take "Chicago Fire" as an example. Analyzing its performance during December 2023 in France provides a wealth of insights that can guide content acquisition and programming decisions. With 7.6 times the audience demand of the average show in France over the last 30 days, "Chicago Fire" is an excellent performer. However, executives will want to note that demand for this show has been decreasing recently, which may be a cause for concern. The show achieved a peak rank of #179 in France but dropped by 85 spots during the month of December 2023.
Furthermore, by examining the top ten global markets where "Chicago Fire" is most in-demand over the last 30 days, we can see that this TV series outperforms the demand of the average TV show in each of these markets. According to Parrot Analytics, the United States is "Chicago Fire"'s number one market globally, with outstanding audience demand of 14.8x.
Demand data can also help with strategic decisions like content valuation. Parrot Analytics' content valuation system is a useful tool for determining how much a specific title is worth to any platform, in any region. By quantifying the platform-specific marginal revenue contribution and understanding how a title drives engagement across the rest of the catalog, executives can assess the ROI a specific title will bring for any given platform.
Finally, demand data can inform decisions around supply and demand for content. Executives can use demand data to identify which types of content have the most potential for acquisition, as well as to map local white spaces. They can also use demand data to answer critical questions, such as "How popular is my show relative to the market average?" "Where in the world is my show in-demand?" and "What are the most popular genres in my local market?"
In conclusion, demand data provides a treasure trove of insight that entertainment executives can use to make more informed decisions around content acquisition, programming, valuation, and distribution. By leveraging audience demand data, entertainment companies can ensure they're investing their resources in the right titles, to reach the right audiences, in the right markets. Ultimately, it can lead to more effective content strategies and stronger business outcomes.
