Parrot Analytics provides actionable insights for entertainment executives by leveraging demand data to inform their content, acquisition, distribution, and programming decisions. In this context, let's explore the value offered by Parrot Analytics demand data by examining the case of "Coronation Street" in January 2024 in France.
Demand data can inform content valuation to help executives make informed content acquisition or distribution decisions. Our content valuation system uses global demand data to measure the dollar value contribution of any title, to any platform, in any region. This valuation system reveals the value of a complete content library, specific show(s), or specific episode(s) to any streaming service. This can help executives understand the value of their content and negotiate better deals.
Furthermore, examining audience demand and ranking data for a show over time can provide valuable insights into how well it is performing and which direction its demand is moving in. For example, "Coronation Street" has been on air since 1960 and has an exceptional track record of maintaining high audience demand over time. Moreover, demand for "Coronation Street" in France has been increasing steadily over the last 30 days. This information suggests that it would be a sound investment for a platform looking to acquire content with a proven track record of audience retention.
Additionally, comparing a show's demand across multiple markets can indicate which regions would be the most profitable for content distribution efforts. For "Coronation Street," its top market globally is the United Kingdom, where the show outperformed the average TV show demand by 9.3x, indicating that a platform or studio looking to acquire this content should focus on acquiring it for the UK audience. In France, however, the show only performed well, with its demand at 5.0x the average show over the last 30 days. This information could help a TV series financing company or content distributor debate if they should invest in a show that is not as popular in France as it is in other markets.
Demand data could also inform programming decisions by helping executives understand what their viewers want and need from their service. In the case of "Coronation Street," executives could analyze the show metadata, such as the genre, to understand its related demand. "Coronation Street," for instance, ranks at the 98.6th percentile in the romance genre in France. By examining viewers' preferences and the performance of similar shows, executives could make informed decisions about the types of content that attract and retain viewers in different markets, leading to higher engagement and less user churn.
Other relevant questions executives could find answers to using demand data include determining what content to produce or acquire, evaluating the ROI of a title for a specific platform, assessing a title's ability to drive subscriptions and retain users, and determining the optimal release strategy and pricing.
In summary, demand data forms the backbone of Parrot Analytics' services to help executives identify the most effective paths for content valuation, content acquisition or distribution, programming, and production to drive revenue and create meaningful customer relationships worldwide. In the case of "Coronation Street," Parrot Analytics has identified the show's areas of improvement and strengths so that its performance can be monitored and improved through the informed and strategic decisions made by executives.
