As an entertainment executive, using demand data can provide valuable insights for making informed content, acquisition, distribution and programming decisions. One example is demonstrated by "Coronation Street" in France during the month of March 2024.
Content Valuation: Using Parrot Analytics content valuation system, executives can base their economic valuation on a global content demand and supply. They can answer questions, including the baseline value of a title, content performance as acquisition-driving or churn-reducing, and value of exclusivity. For "Coronation Street," it has 6.0 times the audience demand over the last 30 days than the average show in France. Additionally, it has a peak rank of #525 in France and has moved up in its rank by 82 spots during March. "Coronation Street" ranks at the 98.9th percentile in the romance genre and has higher demand than 98.9% of all romance titles in France.
Optimal Release and Pricing Strategy: Based on demand trends over time, executives can develop effective release and pricing strategies for their content. For "Coronation Street," the demand for the show peaked in late March 2024, indicating a more favorable time for release could improve the show's performance.
Global Expansion and Franchise: Executives can use demand data to help them evaluate what content should be produced or acquired to support global SVOD expansion. Additionally, they can identify titles with spin-off potential or products with franchisability since they can generate more revenue streams while widening the audience reach. For "Coronation Street," the show's audience demand across all platforms is good, and its franchisability (spin-off potential) is also good.
Content Trend: By examining the top 10 global markets where "Coronation Street" is most in-demand over the last 30 days, executives can identify markets that may have an untapped demand. Executives can also view closely related TV shows to identify emerging trends. For "Coronation Street," executives can see, based on correlation analysis, that shows such as "EastEnders" and "The Tonight Show Starring Jimmy Fallon" are also popular amongst fans in France.
Competition Benchmarking: Benchmarking is critical to understand how one's content is performing relative to the competition. Executives can assess content against other titles to identify strengths and weaknesses in the content pipeline as well as potential opportunities in the markets where competitors excel. For "Coronation Street," executives can see how the show performs relative to other French titles by quantifying how much demand it has compared to the title average.
Overall, demand data provides critical insights that enable executives to make better-informed decisions concerning content valuation, global expansion and franchisability, optimal release and pricing strategy, content trend, and competitive benchmarking. Furthermore, these insights can lead to better content outcomes and profitability.
