As an entertainment executive, Parrot Analytics' demand data can help you make informed content decisions and acquisitions, as well as programming and distribution decisions.
The case of "Coronation Street" provides an excellent example of how Parrot Analytics' demand data can be used. The demand data showed that the show had 5.5 times the audience demand of the average show in France, indicating a good demand for the show. The data also revealed that the show's demand had increased recently by 4.8 times the average over the last 90 days, and that audience demand for the show spiked in late February 2024 in France.
Furthermore, the data also indicated that the show ranks at the 98.8th percentile in the romance genre in France, indicating high demand compared to 98.8% of all romance titles in France. By examining the top 10 global markets where the show is most in demand over the last 30 days, we find that the show outperforms the demand of the average TV show in all these markets.
Demand data can also inform decisions concerning franchise spin-offs or branding opportunities. For "Coronation Street," the demand data showed that the show had a good "franchisability" score, meaning that there is potential for the franchise to be expanded with spin-offs or other forms of extensions.
In addition, demand data can uncover under-monetized titles and find new opportunity markets for content distribution. In the case of "Coronation Street," the demand data showed that the show's travelability is okay, indicating that there is some international demand for the show, but not as much as in its home market, the United Kingdom.
Demand data can also inform decisions on programming strategy. For example, the data shows that fans of "Coronation Street" also enjoy shows like "EastEnders," "The Late Show With Stephen Colbert," and "The Graham Norton Show." As such, programming executives can consider airing related shows and capturing more of this audience.
Finally, demand data can help with subscriber acquisition and retention. By understanding which titles have high demand, like "Coronation Street," executives can select titles that will attract new subscribers to the platform, while retaining current subscribers with popular content.
In conclusion, Parrot Analytics' demand data can be used in multiple ways, including content valuation, scalable concept testing, supply and demand decision-making, competitive benchmarking, and affinity analysis. The data can help executives like you make informed decisions and stay ahead in this rapidly-evolving industry.
