The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content decisions can be challenging to make for entertainment executives, given the constant shift in viewers' interests and tastes. However, demand data can serve as a valuable tool in helping executives make informed decisions. An example of how to use demand data is the TV show "Cowboy Bebop."
Using Parrot Analytics demand data, we can see that "Cowboy Bebop" has 3.8 times more audience demand than the average show in France in the last 30 days and that its demand has been increasing recently over the last 90 days. Thus, if an acquisition decision is being made, it is evident that there is strong viewer demand for the show in France. However, if a content valuation decision is being made, Parrot Analytics' content valuation system can help determine precisely how much an OTT platform or SVOD platform should spend on acquiring the show's rights and its marginal revenue contribution.
Furthermore, genre-specific demand data shows that "Cowboy Bebop" ranks at the 96.0th percentile in the comedy genre in France. This information can be helpful in a programming decision. Using this genre-specific data, if the network is considering airing a comedy-block of shows, "Cowboy Bebop" can be added to the programming lineup to attract a specific demographic that enjoys comedy shows. Also, if the studio is considering producing its comedy series, it can use such genre-specific data to create a show that will cater to the specific needs of viewers who enjoy comedy shows.
The travelability of a show is also an important factor that should be considered when making distribution decisions. In this case, it shows that "Cowboy Bebop" has good potential for global distribution, as it has strong demand outside its originating country, Japan.
The franchise potential of "Cowboy Bebop" can also be assessed using demand data. Here, the show has a "good" franchisability rating, meaning it has the potential for the creation of spin-offs to capitalize on the show's popularity. Talent agencies, studio, and production companies can develop individual stories based on the show's universe, extending the brand to other creative assets.
The reach of a show, or the total number of people expressing demand for the show, is also an important factor that should be considered. In this case, the show's reach is "good." Suppose an entertainment executive is making a decision that will impact the number of subscribers on a pay-TV network or supports linear TV network on a particular competition. In that case, they can look at "Cowboy Bebop's" reach to make the best decision.
In conclusion, demand data can provide valuable insights into various aspects of decision making, including content acquisition, valuation, programming, distribution, and franchisability. Entertainment executives and other stakeholders can use demand data to make informed decisions about their content, enabling them to create a strategy that caters to the viewers' preferences and, consequently, increase revenue and viewership.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. 3xl, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Cowboy Bebop.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Cowboy Bebop from partners like 3xl.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Cowboy Bebop? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as 3xl to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from 3xl by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Cowboy Bebop. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as 3xl to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Cowboy Bebop), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as 3xl by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Cowboy Bebop, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular 3xl‘s Cowboy Bebop is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for 3xl and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cowboy Bebop, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been regenerated on May 9, 2024, 9:16 p.m. PST using global television demand datasets from Parrot Analytics for Cowboy Bebop in France. We provide our partners with valuable SVOD expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.