The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are always looking for ways to make more informed content decisions, and that's where demand data comes in. Let's take a look at how audience demand data for "Criminal Minds" in France during March 2024 can help make better decisions.
One of the primary uses of demand data is content valuation. By analyzing demand data, it is possible to estimate the dollar value contribution of any title to a platform in a particular region. The demand for "Criminal Minds" in France during March 2024 was outstanding, with 12.4 times the audience demand of the average show in France over the last 30 days. This suggests that "Criminal Minds" is worth a lot to any platform in France, and acquiring or producing similar content could drive significant results.
Demand data also provides valuable insights into audience preferences, which can guide acquisition, production, and programming decisions. The Parrot Pulse for "Criminal Minds" in France showed that fans of the show also liked shows such as "Law & Order: Special Victims Unit," "The Mandalorian," and "South Park," which suggests that there is an opportunity to acquire or produce similar content that could appeal to "Criminal Minds" fans.
Furthermore, analyzing the show's travelability - its international demand relative to its home market - could reveal additional potential markets for "Criminal Minds" and similar shows. Moreover, the 99.3rd percentile rank of "Criminal Minds" in the drama genre in France, with higher demand than 99.3% of all drama titles in France, indicates the popularity of this genre in the French market, and content executives can focus on producing or acquiring content in this genre specifically.
Demand data also helps understand the level of demand for a show in a specific market which in turn guides distribution decisions. The audience demand for "Criminal Minds" in France was 45% of the demand in its country of origin, the U.S. Hence using demand data alone, it can be concluded that there is strong demand for the show in France, and distributors or producers should focus on developing strategies to distribute the show more in France.
Demand data, in conjunction with other factors like creative merit, production costs, etc., can be used to calculate the ROI a specific content will bring for any given platform. The outstanding demand for "Criminal Minds" suggests that this show could drive subscriptions and mitigate churn, and hence the platform that airs it can expect significant returns.
Lastly, demand data allows for competitive benchmarking, tracking the performance of content against similar content and identifying weaknesses to improve and strengths to focus on. The remarkable performance of "Criminal Minds" in France allows content executives and distributors to look at this content as an example of a successful drama, and to aim to replicate similar demand with their upcoming content.
Overall, the demand data of "Criminal Minds" in France highlights how data can help amplify informed content decisions, from acquisition to production, programming to distribution. Content valuation, audience preferences, travelability, distribution, ROI, and competitive benchmarking are essential factors in decision making, and using demand data enables you to analyze and weigh these factors efficiently.
Criminal Minds's travelability to France in the last 30 days is 48%, which means that the audience demand for Criminal Minds is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Criminal Minds travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Criminal Minds), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Criminal Minds is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Criminal Minds, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for Criminal Minds in France. We provide our partners with valuable content insight to help them drive better and more informed content investment strategies. Contact us today to find out more.