The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is essential for making informed content, acquisition, distribution, and programming decisions. Demand data can provide valuable insights into audience preferences, popular genres, and even the performance of specific titles.
For instance, let's consider "Date A Live" and how demand data can be used to gain insights into its performance in France in March 2024. "Date A Live" has been attracting high levels of demand, with 5.4 times the audience demand of the average show in France over the last 30 days. This indicates that the show is doing well, with only 8.6% of all TV shows having this level of demand. Moreover, the show’s demand has been increasing recently, with an 8.5% rise in demand during March.
One valuable use of demand data is in content valuation. By analyzing historical and current demand trends, executives can determine the value of a specific title or library of content to a platform. Using Parrot Analytics' content valuation system and demand data, executives can calculate the return on investment (ROI) for specific titles or libraries for any given platform. In the case of "Date A Live," its high levels of demand in France suggests that it has good value for an SVOD platform or linear network in that market.
Demand data can also reveal valuable insights into audience preferences and related titles. For instance, viewers of "Date A Live" in France are highly likely to also watch shows like "Demon Slayer: Kimetsu No Yaiba," "The Rising Of The Shield Hero," and "Re: Zero -starting Life In Another World," all of which are popular anime titles. This information can guide acquisition and content development strategies, such as investing in complementary titles in similar genres to attract and retain audiences.
Additionally, demand data can help executives optimize release strategies, pricing, and marketing campaigns ahead of premieres, thereby maximizing the success of new content. For example, understanding peak demand periods can inform release schedules and marketing efforts in various markets, including France.
In conclusion, demand data is a powerful tool for entertainment executives working in different areas of the industry. By tapping into insights derived from audience demand trends, executives can make more informed decisions regarding content valuation, programming, acquisition, distribution, and marketing. Understanding demand can also help identify which titles are most likely to attract and retain subscribers to platforms and networks, ultimately leading to greater commercial success.
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Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s Date A Live is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Date A Live, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global demand metrics from Parrot Analytics for Date A Live in France. We provide our partners with comprehensive television industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.