As an entertainment executive, using demand data can make your content decisions more informed and valuable. The case study of "Des Racines Et Des Ailes" in France in January 2024 provides valuable insights into content valuation and programming decisions that can be derived from demand data.
Demand data can help with content valuation by determining the worth of a TV series to any platform in any region. Analyzing the value of "Des Racines Et Des Ailes," we can see that its demand is 2.3 times the average show in France over the last 30 days. This means that the show is more valuable than the average show in France. Additionally, "Des Racines Et Des Ailes" has higher demand than 97.5% of all documentary titles in France, indicating the show's significant value in the documentary genre.
Demand data can also inform acquisition and distribution decisions. For example, if you're considering acquiring a TV series, demand data can help assess its value. In the case of "Des Racines Et Des Ailes," we can see that its demand has increased by 124.5% in France during January. This could be a sign of an increase in its fan base, suggesting that acquiring the show would be a wise decision. The data shows that the show also outperforms the average TV show in the top 10 global markets where it is most in-demand. In Luxembourg, demand is okay, and in France, the show achieved good audience demand of 0.2x. This information can be used to inform distribution decisions. By targeting these regions with a marketing campaign aimed at highlighting the show's unique aspects and its suitability for viewers in these markets, you can attract a larger audience.
Demand data can also inform programming decisions. Understanding the performance of a TV series over time can help you determine its value and make informed programming decisions. In the case of "Des Racines Et Des Ailes," we can see that demand for the show has been decreasing recently. This decrease in demand might be attributed to a lack of fresh content or plot twists to keep viewers engaged. With this information, programming strategy for the show can be adjusted to include fresh aspects with regularity to improve demand and maintain its fan base.
In conclusion, the case study of "Des Racines Et Des Ailes" in France in January 2024 provides us with an understanding of how demand data can be used to make better content decisions. Demand data enables content valuation and informs acquisition, distribution, and programming decisions in the entertainment industry. To remain competitive in the industry, entertainment executives need to pay attention to demand data in decision-making processes to ensure they are making informed decisions.
