The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today's highly competitive and rapidly evolving entertainment landscape, it is critical for entertainment executives to make informed decisions about content acquisition, distribution, and programming. This is where demand data comes into play. By using demand data, entertainment executives can gain valuable insights into the popularity, performance and longevity of a particular title across different markets.
Let us take the example of "Des Racines Et Des Ailes" to understand how entertainment executives can use demand data to make better content decisions. Firstly, using demand data, entertainment executives can calculate the content valuation of a particular title. Demand data can provide insights into the value of a content library to a platform over time, help determine how much a show is worth, and estimate the potential contribution of a specific title to a platform's bottom line.
In the case of "Des Racines Et Des Ailes", the demand for the show is good, with 2.7 times the audience demand of the average show in France for the last 30 days. Also, the demand for this show has been increasing lately, indicating its increased popularity. However, the show dropped by 943 spots during March 2024, indicating a need for change in strategy.
Secondly, using demand data, entertainment executives can make informed decisions about acquiring and distributing content that has the potential to travel well. The travelability dimension of Parrot Pulse, which measures a show's international demand relative to its home market, indicates how well a show could perform in other regions of the world. This helps executives expand their content portfolio globally. In this case, the show's travelability dimension is poor, indicating that it is not performing well in the international market.
Thirdly, entertainment executives can leverage demand data to determine the longevity of a show. While a show may start strong, it is essential to ensure that its audience demand is maintained over time. By analyzing demand trends over a given period, executives can determine whether a particular title can keep audiences engaged and be a long-term investment. For "Des Racines Et Des Ailes", its longevity is poor, indicating a decline in demand over time.
Demand data also provides insights into the reach of a show and how it performs in different genres, allowing entertainment executives to align future programming with audience preferences. Similarly, the momentum, franchisability, and general timing of a release can also be assessed through demand data.
Finally, demand data helps entertainment executives make informed decisions about partnerships and collaborations with talent agencies and production companies. By analyzing the show's affinity with other popular titles, executives can evaluate which TV shows, stars, or brands are best suited for collaborating to expand their audience.
In summary, demand data has a significant impact on entertainment executives' decision making processes. By leveraging demand data, executives can answer crucial questions about content valuation, content acquisition and distribution, and programming decisions concerning reach, timing, longevity, and global performance, ultimately empowering them to make more informed decisions and stay ahead of the competition.
This is Des Racines Et Des Ailes's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Des Racines Et Des Ailes travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular France 3‘s Des Racines Et Des Ailes is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for France 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Des Racines Et Des Ailes, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Historical Documentary), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:04 p.m. PST using television demand datasets from Parrot Analytics for Des Racines Et Des Ailes in France. We provide our partners with far-reaching TV insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.