The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data of shows like "Grand Designs New Zealand" for content and acquisition decisions. By analyzing the show's demand data in France, you can better understand how the show is performing in this market and how it compares to the average TV show.
Firstly, demand data can help you assess the content valuation of this show in France. By identifying that "Grand Designs New Zealand" has 2.6 times the audience demand of the average show in France, you can determine that there is a higher dollar value contribution of this show to its platform than the average show. Additionally, you can assess the show's ability to drive subscriptions and mitigate churn based on its performance in France.
Secondly, you can use demand data to make programming decisions about the show. By identifying the other shows that have a similar audience to "Grand Designs New Zealand", like "America's Got Talent" and "The Bachelorette", you can tailor your programming strategy to appeal to fans of these shows. You can also use demand data to determine the best release strategy for the show and optimal pricing.
Demand data can also be used to make more informed acquisition and distribution decisions. By examining the global demand performance of "Grand Designs New Zealand" across six dimensions (worldwide audience demand, travelability, longevity, momentum, franchisability, and reach), you can identify how the show performs in different markets and make informed decisions about acquiring or distributing the show in certain markets.
Furthermore, demand data can inform your marketing strategy and indicate how well your marketing campaigns are performing. For example, a spike in demand for "Grand Designs New Zealand" during mid-March indicates that there were effective marketing campaigns in the French market around this time.
Overall, analyzing the demand data of shows like "Grand Designs New Zealand" can help you evaluate content valuation, make programming decisions, and inform acquisition and distribution decisions. It can also offer insights for marketing strategies and indicate how well marketing campaigns are resonating within specific markets.
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Our TV audience measurement dataset is truly global. Discover how popular TV3 NZ‘s Grand Designs New Zealand is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV3 NZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grand Designs New Zealand, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Property Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for Grand Designs New Zealand in France. We provide our partners with essential TV series capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.