Demand data from Parrot Analytics is a valuable resource for entertainment companies looking to make informed decisions regarding their content strategy. As an example, we can look at the TV series "Hell On Wheels" and its performance in France in December 2023, using the data we have available to help answer some key questions.
One question that demand data can answer is how popular a show is with audiences. "Hell On Wheels" in France had 4.9 times the audience demand of the average show over the last 30 days, indicating good popularity. This information can be used to value the content and to make informed acquisition decisions, i.e., whether it is a good idea to acquire the rights to this show. Additionally, only 8.6% of all TV shows have this level of demand, which could make it an attractive proposition for an OTT platform looking to expand their content catalog.
Another question that demand data can help answer is what genres are resonating most with audiences. In France, "Hell On Wheels" ranks at the 97.1th percentile in the drama genre, meaning it has higher demand than 97.1% of all drama titles in France. This insight could be used by a TV production company to target its content strategy towards the drama genre, which is more likely to attract audiences and build engagement.
Demand data can also inform decisions around channel selection and distribution. In terms of where "Hell On Wheels" is most in-demand globally, Parrot Analytics has identified the United States as being the most demanding market with a good audience demand of 5.2x. Spain is ranked second, where the demand is also good. By analyzing these trends, a TV executive can make informed decisions about which regions to target with content distribution and promotion, and through which channels.
Entertainment talent agencies and production companies can also use demand data to make informed decisions about talent and franchise opportunities. For "Hell On Wheels," the affiliated content being watched by fans in France included shows like "The Walking Dead" and "Peaky Blinders". These insights have value for talent agencies looking to recommend clients for future projects, as well as for production companies considering franchise opportunities.
Finally, demand data can help media companies respond to and capitalize on trends in audience behavior. "Hell On Wheels" demonstrated strong growth in demand in late December 2023, indicating a good momentum trend. Understanding these key metrics can guide programming and marketing decisions, helping companies to respond to viewer trends and capitalize on growing demand.
