As an entertainment executive looking to make more informed content decisions, demand data can play a crucial role in helping you decide whether to produce, acquire, distribute or program a specific TV series. For instance, let's take a look at the demand insights for the TV series "Hell On Wheels" in France during January 2024.
Looking at the audience demand for "Hell On Wheels" in France over the last 30 days, which is 2.5 times the average show, it is clear that the show has good demand. The demand score of 2.5 indicates the value of "Hell On Wheels" to French audiences. Through content valuation based on demand data, you can better understand the dollar value contribution of this series to any platform in any region.
Also, by examining the show's travelability attribute, which quantifies its international popularity relative to its country of origin, we can see that it is doing okay in France. Its global performance across six dimensions, measured by Parrot Pulse, indicates a good worldwide audience demand across all platforms and outstanding longevity and good momentum. Its franchisability (spin-off potential) is decent, and its reach (the number of people expressing demand for a show) is good.
Furthermore, demand data can be used to compare the performance of "Hell On Wheels" within the drama genre in France, which shows that it ranks at the 94.2nd percentile in terms of demand for the drama genre in France. Additionally, demand data informs about the type of content that is consumed by the show's audience, with shows like "The Witcher", "Private Practice", and "The Gilded Age" being favored by its fans in France. Such insights can help a TV executive decide which other TV series might perform well in France or which genre to focus on.
Demand data can also be used to monitor the performances of content over time. Analyzing the demand change of "Hell On Wheels" over a one-year rolling basis compared to its latest performance in France, we find that whilst its demand peaked at 9.2 times the average over the course of the previous year, it peaked at 5.7 times the average in the last 30 days, showing a 38.5% increase. This indicates a growth in popularity gained in France and that the show is regaining interest.
Finally, when considering the global demand for "Hell On Wheels", executives can use information such as the number of markets in which the show is watched to make programming or distribution decisions. For example, by examining the top ten go-to markets in which "Hell On Wheels" is most in-demand over the last 30 days, we find that it outperforms the demand of an average TV series (1x) in all ten countries. Such data can impact any decision to launch a series in different parts of the world or design marketing campaigns tailored to particular regions.
In conclusion, by using demand data, TV executives can dig deeper into the heart of the TV series to help make more informed content decisions. Be it content valuation, content comparison, TV production, or regional specificity, demand data can answer several questions and assist in optimizing investments, improving viewership, and strategizing for content success.
