The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you need to look beyond traditional metrics to drive your decision-making process. One way to do this is by analyzing audience demand data. For example, let's take a closer look at "Kepler(s)." With 2.5 times the audience demand of the average show in France over the last 30 days, "Kepler(s)" is doing well. This is a great starting point to explore the potential of the show and assess its overall value for your platform or network.
Looking at demand data specifically for France, we can see that "Kepler(s)" had a significant increase in demand by 21.7% in March. This demand spike happened late in the month, and this information can be useful for programming decisions. As a TV executive, you can utilize demand data to optimize the release strategy for "Kepler(s)" by programming it at a time when you know the audience demand for it will be high.
In addition to France, the show has an average global audience demand across all platforms. It is also noteworthy to point out that the show’s travelability is poor, which means it is not generating much interest outside its home market. This information may be critical if your platform is considering expanding to international markets. As the show developed, its momentum and franchisability are poor, and the show's longevity seems to be weak. Although it is essential to assess a TV show's value based on demand data, information such as momentum, franchisability and longevity may give better context to evaluate the show’s potential.
From a marketing perspective, the Parrot Pulse for "Kepler(s)" provides additional measurements of a show's performance across six dimensions and reveals its performance in several areas. This includes travelability, momentum, and reach. If you are an entertainment executive, you can use these insights to understand how well "Kepler(s)" is meeting its audience's needs and figure out if you should continue to invest in it.
Finally, by examining the top ten global markets where "Kepler(s)" is most in-demand over the last 30 days, France emerges as its number one market, followed by Poland. These markets have demonstrated good audience demand for the show, and that information can help guide content acquisition and distribution decisions.
In summary, if you are an entertainment executive, analyzing audience demand data can be a valuable tool in making more informed programming, content acquisition, and distribution decisions. With this information, you can confidently invest in shows that perform well and continually evaluate their value based on demand data and additional relevant metrics such as momentum, franchise ability, and longevity.
This is Kepler(s)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Kepler(s) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular France 2‘s Kepler(s) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for France 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kepler(s), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using global television demand data from Parrot Analytics for Kepler(s) in France. We provide our partners with meaningful TV series expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.