The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you would want to make informed content decisions that are most likely to drive engagement and maximize your profits. One valuable tool to achieve this is demand data, which offers insights into what content is popular among viewers. In this article, we will use the example of "Killing Eve" to demonstrate how demand data can be leveraged to support content decisions.
One way that demand data can be useful for making such decisions is by inform content valuation. This might include answering questions like "How much is my show worth?" or "What is the value of a content library to a platform over time?" Demand data can answer these questions by providing an estimate of the dollar contribution a specific title makes to a platform, enabling executives to make informed decisions about content investments.
For example, according to Parrot Analytics' demand data, "Killing Eve" has 10.2 times the audience demand of the average show in France over the last 30 days, which is outstanding. This exceptional demand indicates that "Killing Eve" is a potential strategic asset for a streaming platform that wants to drive engagement and attract new subscribers, making it highly valuable in terms of content valuation.
Additionally, demand data can be helpful in acquiring or producing content by identifying opportunities that exhibit high demand potential. For instance, a distributor or production company may want to examine audience trends and preferences to identify emerging genres that could yield high demand. For "Killing Eve," fans of the show also like titles such as "The Walking Dead: Daryl Dixon," "Black Mirror," and "Rick And Morty," providing insights into other shows that could see similar demand in the market.
Another way demand data can support decision-making is by highlighting content that could help with subscriber acquisition and retention. "Killing Eve" has been growing in demand in France by 3.1% and has a reach of exceptional levels. This indicates that the show is an exciting acquisition title, which could benefit a platform seeking to attract more viewers. Moreover, a distributor or studio could use demand data to identify content that is most attractive to audiences in different regions, enabling them to market the series more effectively.
Lastly, demand data can be used for optimal release strategy and pricing. The success of the show in various global markets over the last 30 days provides insights into where interest is most concentrated, which could inform content promotion and release strategies. For example, as one of the top markets globally for the show, executives can see France has an outstanding demand. This would indicate it would be a strong market to release new episodes early or conduct promotions around the show in France.
In summary, demand data is a valuable tool that can provide highly valuable insights into what content resonates with audiences and how to maximize its value. As demonstrated by "Killing Eve," leveraging this data can lead to more informed and profitable content decisions. Whether assessing content valuation, acquisition and producing decisions, subscriber retention, optimal release strategies, or other factors, demand data can offer valuable insights that can drive success in the entertainment industry.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. BBC America, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Killing Eve.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Killing Eve from partners like BBC America.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Killing Eve? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC America to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC America by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Killing Eve. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC America to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Killing Eve), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC America by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Killing Eve, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC America‘s Killing Eve is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC America and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Killing Eve, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for Killing Eve in France. We provide our partners with comprehensive TV industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.