The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's essential to use audience demand data to make informed content and acquisition decisions, program schedules, and distribution decisions. Parrot Analytics' platform utilizes audience demand to inform content valuation and determine the value of content on any platform in any location. For example, "Les Z'amours," has a high level of audience demand in France, as it’s two times more demanded than the average show in France of the last 30 days. This information can be used to make strategic decisions such as renewing the show, increasing marketing and promotion efforts for the show, or acquiring similar programs that cater to this French audience’s interests.
Additionally, examining the show's rank and audience demand can help TV executives to understand the show's audience preferences and how they compare to other shows in the genre. For instance, "Les Z'amours" is ranked at the 93.7th percentile in the game-show genre in France in January 2024, indicating that it’s more popular than 93.7% of all game-shows in France. This data can be used by content distributors to identify similar shows or programs to acquire that resonate with the show's audience.
Moreover, content executives can use audience demand data to understand changes in audience interest. For instance, "Les Z'amours" experienced a 35.8% decrease in audience demand in France in January 2024. This information can be used to make adjustments to promotional and marketing efforts or programming decisions to maintain or increase audience demand.
By examining the global demand for "Les Z'amours," executives can also make strategic decisions concerning the show's reach and scalability in other markets. For instance, the show has higher demand than the average TV show in each of its top 10 global markets, indicating the potential to expand the program into additional territories. However, the show's poor travelability, momentum, and franchisability could inform executives that while it has potential in these markets, it may be difficult to create spin-offs or replicate the show's success in other countries.
Lastly, understanding the show's longitudinal audience demand data can inform executives of the show's longevity and potential shelf life. It is evident from the analysis that "Les Z'amours" has maintained its popularity over the course of a year and increased even further in the last 30 days. This information can be utilized to make strategic programming decisions for long-term scheduling and series renewals.
In conclusion, Parrot Analytics' platform provides entertainment executives with audience demand insights to make informed content and acquisition decisions, program schedules, and distribution decisions. "Les Z'amours" analysis illustrates the importance of using audience demand data in content creation, promotion and acquisition decisions to meet audience interests and maximize return on investment.
This is Les Z'amours's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Les Z'amours travels internationally.
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Acquire the best shows from partners such as France 2 to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Les Z'amours), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular France 2‘s Les Z'amours is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for France 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Les Z'amours, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global television demand data from Parrot Analytics for Les Z'amours in France. We provide our partners with extensive subscription-video-on-demand workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.