The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly looking to make more informed content, acquisition, distribution, and programming decisions. Fortunately, demand data can help you achieve this goal. Demand data can reveal deep insights into what audiences want and how they engage with your content. For instance, consider the case of "Marry My Husband."
One way to use demand data is for content valuation. By using demand data, you can determine how much a piece of content is worth to a particular platform or region. You can also use demand data to forecast a TV series' ability to drive subscriptions and reduce churn. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region.
By examining "Marry My Husband," we can see that it has 5.0 times the audience demand of the average show in France over the last 30 days. This level of demand is good and only 8.6% of TV shows have achieved this level of demand. In comparison to its demand of 2.7 times the average over the last 90 days, demand for this show has been increasing recently. These insights can help you make more informed acquisition or distribution decisions.
Another way to use demand data is for programming decisions. By knowing which genres or titles have the highest demand, you can program your content to appeal to your audience. For instance, "Marry My Husband" ranks in the 98.5th percentile in the romance genre in France, indicating a high level of demand in this genre. You can leverage this insight by scheduling more romance titles during peak viewing times or targeting similar content to the audience of "Marry My Husband."
You can also use demand data to inform your marketing campaigns for upcoming content. By analyzing affinity analysis, you can identify the best talent or brand to partner with to expand your audience or even identify TV shows that will help you to acquire or retain subscribers. You can also map local whitespace, discover new opportunity markets for content distribution, optimize your price offering and release strategy, and identify new genres that are resonating most with your current audience.
Finally, demand data can help you make global content decisions by leveraging travelability insights. By analyzing the top 10 global markets where "Marry My Husband" is most in-demand, we see that the TV series outperforms the demand of the average TV show in each market. This information provides insights into regions where "Marry My Husband" may perform well and may warrant increased distribution, marketing and pricing strategies for that region.
Overall, demand data provides TV executives with a powerful tool to make more informed content-related decisions. By leveraging demand data, you can gain deep insights into your audience, their preferences, and behaviors, leading to better evaluation, acquisition, distribution, and programming decisions that positively impact your bottom line.
Marry My Husband (내 남편과 결혼해줘)'s travelability to France in the last 30 days is 48%, which means that the audience demand for Marry My Husband (내 남편과 결혼해줘) is 48% of the demand in its country of origin, South Korea. Click through to another market to discover how well Marry My Husband (내 남편과 결혼해줘) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tvN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marry My Husband (내 남편과 결혼해줘), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for Marry My Husband (내 남편과 결혼해줘) in France. We provide our partners with valuable TV industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.