The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can make more informed decisions using demand data, which can help them with content valuation, acquisition, distribution, and programming decisions. For instance, let's take the case of "Mother Is Wrong (Maman A Tort)," a TV series in France. The show has 2.0 times the audience demand of the average show in France over the last 30 days, and demand for this show has been increasing recently, which indicates its popularity is on the rise. It is important to note that only 8.6% of all TV shows have this level of demand.
By using demand data, entertainment executives can determine how much a series is worth, how much value an actor brings to the show, and how much the content library is worth to a platform over time. Observing the demand trend, executives can predict a series' ability to drive subscriptions and mitigate churn. In addition, they can use demand data to quantify the platform-specific marginal revenue, estimate cannibalization of audiences if a title is accessible on multiple services, and assess exclusivity's worth.
When making content decisions, supply and demand dynamics are crucial. Demand data can help entertainment executives identify which shows to produce or acquire, using a data-driven approach. Demand data can help them understand which titles have an opportunity in the market and under-monetized titles that can be exposed to new opportunity markets. Additionally, demand data can help executives uncover opportunities for creating spin-offs or franchises and help in monetizing IP.
Demand data delivers insight into subscriber retention and acquisition, helping entertainment executives determine which titles they should buy to retain their current audience happy. More so, by observing audience demand for a show, executives can target the appropriate area for distribution and assess the show's competitive benchmarking.
When dealing with TV series production and distribution, predicting audience demand, release strategy, and pricing are vital aspects. Demand data can power optimal release strategies and prices by providing insights into the show's popularity, longevity, and travelability.
Analyzing "Mother is Wrong (Maman A Tort)" in France, we can observe that global demand is okay, while travelability is poor, longevity is poor, momentum is poor, franchisability is poor, and reach is poor. However, by looking at the show's popularity over the last year versus the last 30 days, we can see that it peaked at 2.9 times the average in the last 30 days, a 4.8% increase. Therefore, maintaining a series' popularity is essential to its success.
In conclusion, demand data can provide entertainment executives with valuable insights into how TV series perform, their potential value, and how to make data-driven content decisions. By leveraging demand data, entertainment executives can optimize their content strategy, drive subscriber retention and acquisition, and maximize the value of their content.
This is Mother Is Wrong (Maman A Tort)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mother Is Wrong (Maman A Tort) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for France 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mother Is Wrong (Maman A Tort), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Mother Is Wrong (Maman A Tort) in France. We provide our partners with valuable TV analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.