The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, data on audience demand for a TV series such as "Mr. Mercedes" in France can inform your content decisions and, consequently, production, acquisition, distribution, or programming strategies. Here are some of the questions answered by demand data for "Mr. Mercedes" in December 2023 in France:
- Content valuation uses demand data to answer these questions: How much is my series worth? Content valuation can be applied to an individual series or an entire library, which means you can start unbundling the value of content on any streaming service. Using demand data, you can calculate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn, and estimate cannibalization of audiences if a title is available on multiple services. In the case of "Mr. Mercedes," data show that its demand is good, 2.7 times the audience demand of the average show in France over the last 30 days, and only 8.6% of all TV shows have this level of demand.
- Demand enables valuing IP globally: What content is most popular in my market or on a global scale? You can use demand data to determine the popularity of a TV series like "Mr. Mercedes" in France compared to its home market and other markets worldwide. In this case, France is the second most in-demand market for the series globally, with good audience demand.
- Demand data powers Parrot Analytics' content valuation system: You can use demand data to determine how much to spend on content. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Demand data can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. For instance, by examining the top 10 global markets where "Mr. Mercedes" is most in-demand over the last 30 days, you can find that the show outperforms the demand of the average TV show in each of these markets, indicating its popularity across multiple regions.
- Demand informs scalable concept testing: Which elements of existing content do fans like the most, how can an upcoming production be optimized for success? By analyzing its audience's taste clusters, you can determine what fans of "Mr. Mercedes" also like, such as "The IT Crowd," "The Boys," "For All Mankind," "House Of The Dragon," "30 For 30," "Demon Slayer: Kimetsu No Yaiba (鬼滅の刃)," "The Rookie," "Fleabag," and "Farscape." These data points can help you tailor your content offerings and marketing strategies appropriately.
- Demand helps with decisions concerning supply & demand: What type(s) of content exhibit opportunity to acquire or produce? By assessing the popularity of "Mr. Mercedes" in various markets worldwide, such as the Netherlands and New Zealand, which have good audience demand for the series, you can identify regions where the show is in-demand and determine if they are opportunities for content acquisition or production.
Overall, demand data provides essential insights to help improve content decisions, such as content valuation, determining IP global appeal, scalable content creation, and identifying supply and demand opportunities. As such, Parrot Analytics empowers entertainment executives to make more informed decisions that increase ROI by leveraging real-time, cross-platform audience demand data.
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Acquire the best shows from partners such as Audience Network to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mr. Mercedes), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Audience Network by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Mr. Mercedes, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Audience Network‘s Mr. Mercedes is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Mr. Mercedes also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Audience Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mr. Mercedes, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using global tv demand metrics from Parrot Analytics for Mr. Mercedes in France. We provide our partners with essential SVOD workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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