The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the Parrot Analytics data for "Naked Attraction (UK)" in France during March 2024 can help you make more informed content-related decisions. Firstly, the demand for the show, which was four times the audience demand of the average show in France over the last 30 days and increasing recently, can be used to value the content. You can find out how much the show is worth in any market worldwide using demand data. Additionally, the demand for the show during March reduced in France by 201.9%, indicating that there might be a need for better marketing strategies or changes in the programming schedule.
You can use the data to make acquisition decisions by comparing the travelability metric, which measures a show's international demand relative to its home market, and evaluating how well the show is performing in other global markets. This can help to identify new market opportunities or inform decisions concerning which markets to target for distribution. Furthermore, the data on the top 10 global markets where "Naked Attraction (UK)" is most in-demand can provide insight into where to focus distribution efforts.
Regarding programming decisions, you can use data on audience demand in specific genres such as romance, just like "Naked Attraction (UK)", which ranked at the 98.0th percentile in the genre in March. This data can reveal the most popular genres in your local market, allowing you to make data-informed decisions about what types of content to produce or acquire. You can also use this data to help with decisions concerning supply and demand.
Additionally, marketing decisions can be informed by the data, such as using it to optimize your marketing campaign ahead of a premiere. Affinity analysis and taste cluster data provided in the Parrot Pulse can help identify the best talent or brand to partner with to expand your audience and to figure out the type of content that will attract and retain subscribers.
Lastly, for OTT platforms, distributors, and content financing companies, the data on global audience demand and franchisability (spin-off potential) can inform content production and financing decisions. For instance, understanding the potential spinoffs and franchise of a particular show can justify investing more in acquiring it or investing more money in creating the spinoff.
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Acquire the best shows from partners such as Channel 4 to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Naked Attraction (UK)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Channel 4 by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Naked Attraction (UK), including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Naked Attraction (UK) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Naked Attraction (UK), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been enhanced on May 10, 2024, 1:01 a.m. PST using global tv demand metrics from Parrot Analytics for Naked Attraction (UK) in France. We provide our partners with extensive television series capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.