As an entertainment executive, you can use demand data to make more informed decisions about content acquisition, distribution, and programming. In the case of "Oddbods," demand data reveals that the show has 5.7 times the audience demand of the average show in France over the last 30 days, with demand increasing by 51.9% in January.
Such information can be used for content valuation to determine how much the show is worth and its dollar-value contribution to the platform. This includes the ability of the show to drive engagement across the rest of the catalog, its ROI, and cannibalization of audiences if the show is available on multiple services. The show’s recent performance indicates that it is experiencing increasing popularity, and its high travelability signifies its great potential to perform similarly well globally.
Demographic insights on the audiences who express demand for the show are also available, such as geographic locations and specific markets where the show is highly demanded. For example, in Malaysia, demand is at an exceptional level, at 12.2 times the average title. On the other hand, demand in Brazil and Qatar are good.
OTT platforms and content distributors can use these insights to optimize release strategy and pricing to ensure the maximum likelihood of success. Additionally, linear networks and pay TV networks can use demand data to ensure that they retain their current audience and attract new subscribers.
As for talent agencies and TV production companies, demand data can be used to identify which elements of existing content resonates with fans the most and serve as a guide to optimize future production. Furthermore, entertainment executives can also use demand data for franchise/succession planning to evaluate a TV show’s potential for spin-offs or further monetization.
Finally, demand data for TV shows such as "Oddbods" can measure how well audience demand persists over time and the pace of growth to achieve longevity and momentum, respectively. Such information can be useful for programming decisions since a show's maintained audience demand over time and the pace of growth can show how effective the initial marketing campaign was, whether it is part of the cultural zeitgeist, and future potential it has.
