As a content executive, evaluating the success of a TV show is essential before making any content acquisition or distribution decision. One of the metrics to consider is audience demand, and the data from the show "Oddbods" can provide useful insights on how to make informed decisions.
One way to gauge the audience's interest in a show is to assess its demand, and "Oddbods" had 4.3 times the audience demand of the average show in France over the last 30 days. This indicates that "Oddbods" has been performing relatively well in France and maybe an acquisition worth considering. Furthermore, as "Oddbods" has higher demand than 97.6% of all family titles in France in February, it demonstrates that the show is resonating well with the family genre in the French market.
However, there is a decline in audience demand (-110.4%) during February, which was more evident in France. As an executive, it is essential to understand why there was a reduction in demand for the show. This data points to the executive to review the show's current marketing strategy and consider re-strategizing to re-engage the audience and regain lost demand.
The Parrot Pulse report on "Oddbods" provides more detailed data that executives can use to make informed decisions. According to the report, the show has exceptional travelability, meaning that it has outstanding international demand. This information is valuable when evaluating the show's potential for streaming rights or distribution outside France and for marketing campaigns targeting French-speaking audiences globally.
Franchiseability is another dimension listed in Parrot Pulse report, and it reveals whether the show has spin-off potential. In the case of "Oddbods," its franchisability is considered outstanding, which means that the show has potential for brand extension, such as merchandise or even brand collaborations.
One additional consideration that could be useful when deciding whether to acquire or distribute "Oddbods" is the fact that it has been on-air for six seasons with 100 episodes. Its status is currently listed as ended, so it has been available for quite some time. Therefore, if a streaming platform is developing a catalog of family entertainment, "Oddbods" as an old show might contribute less to the overall value of the platform as compared to acquiring new content.
In summary, by utilizing the demand data of a show like "Oddbods," executives can make informed decisions regarding content acquisition or distribution. They can evaluate a show's overall appeal, understand the reasons behind any decline in demand, consider its potential brand extension through franchisability, and assess the show's value proposition by comparing it to newer contents in the market to aid content valuation.
