The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you often encounter questions about content valuation, acquisition, distribution, and programming decisions. One tool that can help answer these questions is demand data analysis. By examining the data on a specific show, "Rpg Fudousan," from France in March 2024, we can highlight how Parrot Analytics' demand data addresses a range of questions that you might have.
Content valuation: One of the most important questions you may have is how you can determine the value of a show. Demand data provides an economic valuation system based on global content demand and supply. Parrot Analytics content valuation system can reveal the dollar value contribution of any title, to any platform, in any region, including "Rpg Fudousan."
Programming decisions: As a TV executive, you often face questions about show rankings, genre popularity, highest demanded shows of the month, and more. Based on the data received for "Rpg Fudousan" in France, the show has a good audience demand, but it has been decreasing recently. The show ranks 92.9% in the comedy genre, meaning it has higher demand than 92.9% of all comedy titles in France. The top 10 global markets where "Rpg Fudousan" is most in-demand for the last 30 days are China, Russia, Italy, Canada, France, the United States, Japan, Spain, and Brazil, outperforming the demand of the average TV show in each of these markets. Such insights can help you make more informed programming decisions that can bring the most benefit.
Acquisition decisions: Demand data is a valuable tool for evaluating IP globally and assessing a TV series' ability to drive subscriptions and mitigate churn. Parrot Analytics content valuation system, based on demand data, can help quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. Using demand data, you can calculate the ROI a specific title will bring for any given platform, or assess how much a show is worth to another streaming platform.
Distribution decisions: If you are an entertainment executive, looking for possible markets to expand your show's reach, demand data can be valuable in identifying the most popular genres in different regions globally. Our analysis of "Rpg Fudousan" shows that the show has excellent demand in China and Russia, whereas in Spain, Brazil, and the United States, its demand is only okay.
Marketing decisions: Demand data helps entertainment executives with pre-release marketing optimization to attract new subscribers to their SVOD service. The data can also inform optimal release strategies and pricing. For example, our analysis shows that "Rpg Fudousan" experienced a sudden demand spike in late March 2024 for France, providing an opportunity to leverage this sudden interest through advertising campaigns.
Content discovery decisions: You may have questions about how you can ensure your content is being seen by the right audiences on your platform. Demand data powers affinity analysis that reveals the best talent, brands, and TV shows that expand your audience while building your most loyal fans. Additionally, demand data quantifies taste clusters. In the case of "Rpg Fudousan" in France, we found that other shows "In The Heart Of Kunoichi Tsubaki," "Engage Kiss," "Love After World Domination," are popular among fans of this show.
In conclusion, Parrot Analytics demand data is an invaluable tool that entertainment executives can use to make strategic decisions about content valuation, acquisition, distribution, programming, and marketing decisions. Additionally, it can help identify popular genres in different regions globally, quantify taste clusters, and help optimize release strategies. With Parrot Analytics demand data, TV executives can make informed decisions that benefit their businesses.
Rpg Fudousan (RPG不動産)'s travelability to France in the last 30 days is 145%, which means that the audience demand for Rpg Fudousan (RPG不動産) is 145% of the demand in its country of origin, Japan. Click through to another market to discover how well Rpg Fudousan (RPG不動産) travels internationally.
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Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. AT-X, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as AT-X to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Rpg Fudousan (RPG不動産)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AT-X by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Rpg Fudousan (RPG不動産), including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s Rpg Fudousan (RPG不動産) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rpg Fudousan (RPG不動産), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global demand content analytics from Parrot Analytics for Rpg Fudousan (RPG不動産) in France. We provide our partners with extensive subscription-video-on-demand workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.