The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at a TV production company or SVOD platform, demand data for a TV series like "Sa Re Ga Ma Pa L'il Champs" can be incredibly useful in making informed content acquisition decisions. Despite having started airing in 2006, "Sa Re Ga Ma Pa L'il Champs" still has a high demand, with 5.8 times the audience demand of the average show in France over the last 30 days. This high demand places it in the 98.6th percentile in the reality genre in France. Using demand data, a TV production company or SVOD platform can evaluate the value of acquiring the rights to this series by estimating its economic value using Parrot Analytics' Content Valuation system. This data can also inform distribution decisions regarding where to target the show for international distribution to maximize the show’s travelability dimension, which measures its international demand relative to its home market.
Demand data can also help inform programming decisions like airtime and release strategies. By knowing the time when demand for "Sa Re Ga Ma Pa L'il Champs" spiked in France, programming executives can schedule future episodes during that time or use a similar marketing strategy when promoting the show to increase engagement. Additionally, it is possible to identify the most in-demand shows alongside "Sa Re Ga Ma Pa L'il Champs." Knowing which titles fans are watching in conjunction with this series can inform content acquisition decisions for any TV production company or OTT platform.
Demand data can also help identify the show’s performance over a given period. For example, comparing the performance of "Sa Re Ga Ma Pa L'il Champs" over a 1-year basis with the last 30 days - data revealed that the show's average audience demand has been increasing in recent weeks. This information can help inform executives how much they should spend on content for this particular TV series.
Finally, demand data can help determine whether a TV series has the potential to become a franchisable asset by measuring its potential for spin-offs. Using "Sa Re Ga Ma Pa L'il Champs" as an example, the data shows that its franchisability is outstanding, indicating a high potential for the show to create spin-offs or be adapted for other markets.
To summarize, demand data can help TV production companies, OTT platforms, and other entertainment industry stakeholders in making more informed content acquisition, distribution programming, and content valuation decisions. By leveraging audience demand data, these firms can allocate resources more efficiently and identify areas of growth for their business. The demand data for "Sa Re Ga Ma Pa L'il Champs" shows that the show is highly valuable and has a strong potential for successful expansion into other markets.
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Our TV audience measurement dataset is truly global. Discover how popular Zee TV‘s Sa Re Ga Ma Pa L'il Champs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Zee TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sa Re Ga Ma Pa L'il Champs, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for Sa Re Ga Ma Pa L'il Champs in France. We provide our partners with extensive television series competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.