The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions when it comes to content valuation, acquisition, distribution, and programming. You can use demand data to better understand how your shows are performing and how you can maximize their value. Here's how demand data analysis can help make better decisions:
1. Content Valuation: You can use the demand data to determine the value of the content. Parrot Analytics content valuation system, based on global demand data, reveals the actual dollar-value contribution for any title, to any platform, and any region. Using this system, you can get a clear estimate of return on investment (ROI) and assess the ability of a title to drive subscriptions, and mitigate churn.
2. Programming Decisions: By analyzing the demand data, you can optimize your programming decisions. In the case of "Silk Stalkings," you can see that demand for the show is on the rise in France and the show is performing well globally. You can use this information to make decisions on the frequency and timing of airing the show. You can also look at demand data for similar shows and identify other shows to fill programming gaps.
3. Distribution Decisions: With demand data, you can understand where your show is most popular and identify specific markets where you can exploit the distribution rights. Furthermore, you can target areas with good potential while capitalizing on regions where the show already has a strong presence. The demand data for "Silk Stalkings" reveals that demand for the show is good in France, and it's performing well in other global markets too.
4. Acquisition Decisions: With the help of demand data, you can identify trends in specific markets and content genres that are resonating with audiences. You can then use this information to identify potential content acquisition targets or opportunities to produce new shows. Furthermore, the metadata, statistics, and audience demand data make the decision on whether to acquire "Silk Stalkings" or not more straightforward. The demand data shows that the recent increase in demand levels is an opportunity for the right platform to acquire the series.
5. Franchisability: Another critical decision that you might make when acquiring a TV series is determining the spin-off potential (franchisability) of the show. Using demand data, you can identify the demand levels for the show and its potential for spin-offs. In the case of "Silk Stalkings," the show's franchisability is weak.
In conclusion, with the help of demand data, you can make better decisions when it comes to content valuation, programming, distribution, and acquisition. The metadata can help provide some context to a show's potential, and demand data for a show like Silk Stalkings can provide vital insights about the show's performance, giving executives the knowledge they need to make informed decisions.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Silk Stalkings is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Silk Stalkings, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for Silk Stalkings in France. We provide our partners with smart television series competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.