As an entertainment executive, it is your responsibility to make content decisions that are in line with the viewer's preferences and their increasing demands to keep them engaged. One way to do this is by using Parrot Analytics' demand data metrics to examine "South Park's" demand performance in France, and how demand data can be leveraged to inform content and acquisition decisions.
At an outstanding 14.3 times the audience demand of the average show in France over the last 30 days, "South Park's" popularity is undeniable. Only 2.7% of all TV shows have this level of demand; this places "South Park" among the most high-demand titles in the country. It is worth noting, however, that compared to its demand peak of 14.7 times the average over the last 90 days, demand for this show decreased recently from a 90-day perspective.
In terms of audience genre preference, "South Park" ranks in the 99.7th percentile in the comedy genre, indicating a higher demand than 99.7% of all comedy titles in France. This information can be used by content distributors and TV series financing companies to identify the most popular genres of their target audience and create or acquire content that fits those genres.
"South Park" also achieved the peak rank of #33 in France, up by 19 spots during October, with audience demand for the show increasing by 10.5%. Demand spiked in late October, suggesting that the show may have aired its season finale or a highly anticipated episode, and could have generated higher engagement.
Additionally, Parrot Analytics' demand data reveals an independent measure of the show's global performance across six dimensions. "South Park's" travelability is exceptional, with 31% of the show's demand coming from outside the US, its country of origin. This information shows that the show has significant global appeal and can be a strong acquisition target for SVOD platforms seeking to expand their audience reach beyond the US. The data also indicates that the momentum of the show's growth is excellent and its franchisability (spin-off potential) is exceptional.
Comparing the show's performance on a 1-year rolling basis versus the last 30 days reveals that the show is currently less popular but at its highest peak in 30 days, despite having a significant decrease from its peak in the past year. This data can help executives make well-informed programming decisions and schedule the show's premieres during the most opportune months.
By analyzing the top 10 global markets where "South Park" is most in-demand over the last 30 days, executives can identify potential regions to either expand the coverage of the show or offer any related service. Based on the collected data, the United States, which is "South Park"'s number one market, generated exceptional audience demand of 20.6x. Still, the show outperforms the demand of the average TV show (1x) in all markets. The data indicated that SVOD platforms can benefit by producing or acquiring content with similar performance metrics for each market.
To conclude, demand data allows entertainment executives to make informed content acquisition and distribution decisions by analyzing the audience's engagement with their favorite shows. By examining "South Park's" demand data in France, entertainment executives can determine whether it is worth investing their resources into the series. Finally, demand data analytics help determine a show's value, enabling companies to make economic and strategic content decisions for the long-term benefit of their businesses.
