The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the demand insights on "South Park" reveal a great deal about audience preferences and help inform content decisions. Firstly, demand data can be used to identify the content valuation of the show, which is an economic valuation system based on global content demand and supply. In this sense, we can see that "South Park" is an outstanding show, with a current audience demand of 18.3 times the average show in France, which indicates that the show has a strong content value.
Additionally, the data is useful for content acquisition decisions. It can give an insight into what types of content are most in-demand in different markets, meaning that purchasing content that has high demand in the local market can be more effective and profitable. For instance, given that "South Park" is in high demand in France, it could be a smart acquisition for distributors, considering its popularity in the country.
The insights gathered from the show's Parrot Pulse can assist in content distribution decisions. Travelability, for instance, can inform the show's international potential, and its longevity can help determine whether to invest in the show in the long run. In the case of "South Park," traveling potential is exceptional, meaning that it could potentially help OTT platforms to expand globally. Similarly, since the show has maintained high longevity, it has the potential to maintain a steady demand in the future and thus contribute to a successful distribution strategy.
Moreover, programming decisions can benefit from demand data. For example, the analysis shows that the show has performed outstandingly in the comedy genre, which could guide the creation of future comedy content that appeals to the same audience. Additionally, since audience demand for the show has increased by 1.9% in March, we can infer that airing more episodes of the show could help attract more viewers and retain a dedicated audience.
Finally, the demand data outlined in the analysis can be used to develop marketing strategies. The show's spike in demand in late March 2024 in France could be leveraged in advertising campaigns or promotions to encourage subscription and drive engagement. Additionally, identifying shows that appeal to "South Park" fans could inspire partnerships or targeted cross-promotions to acquire or retain subscribers.
In conclusion, insights on audience demand or analytics can provide TV executives with valuable data to make informed decisions, be it content, acquisition, distribution or programming. As the analysis of "South Park" in France shows, leveraging data to support strategic decision making can help create popular, compelling content that resonates with viewers and can drive business growth.
South Park's travelability to France in the last 30 days is 33%, which means that the audience demand for South Park is 33% of the demand in its country of origin, United States. Click through to another market to discover how well South Park travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Comedy Central, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as South Park.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as South Park from partners like Comedy Central.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for South Park? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Comedy Central to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from Comedy Central by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as South Park. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Comedy Central to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. South Park), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Comedy Central by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as South Park, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s South Park is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for South Park, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for South Park in France. We provide our partners with meaningful TV industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.