As an entertainment executive, data-driven decision-making is key to managing your TV series, financing, talent agency, or production company. The ability to use data analytics to drive business decisions is critical, especially for targeting the right audience, maximizing engagement, and growing your platform. Parrot Analytics provides audience demand data that helps make more informed content, acquisition, and distribution decisions.
In the case of "South Park," data analytics provided by Parrot Analytics show positive trends for the month of December 2023 in France. The show saw a 12.2% increase in audience demand, with 17.5 times the audience demand of an average show in France, performing better than 99.9% of all comedy titles in France. In addition, the show achieved a peak rank of #11 in France, moving up by 17 spots during December, showing increasing performance over the last 30 days.
When it comes to content valuation, demand data can help determine the worth of a TV series or an entire library to particular platforms. Parrot Analytics' content valuation system is based on demand data and measures the dollar value contribution of any title, to any platform, in any region. Supply and demand analysis, combined with audience demand forecasting, can help identify the potential opportunity and provide a more profound understanding of the market.
Furthermore, examining the top markets where "South Park" is most in-demand over the last 30 days provides valuable insights into the show's potential. The United States leads globally, with 24.5x demand, followed by Canada. Additionally, the show performed outstandingly in the markets of the United Kingdom, Australia, Russia, Germany, Brazil, Sweden, and the Netherlands. These insights enable executives to determine their content's travelability, whether the content will perform well abroad or not.
Demand data can also help executives understand their current subscriber base and where to focus their strategic efforts to grow it. In the case of "South Park," data analytics show that it appeals to audiences who also watch shows like "Family Guy," "The Mandalorian," and "The Simpsons," which could facilitate cross-promotion opportunities and drive more subscribers to the platform.
Lastly, momentum, longevity, franchisability, and reach, are essential factors to consider when analyzing the potential success of a show. As for "South Park," these parameters show positive trends, with exceptional marks in all four categories.
In conclusion, the insights provided by audience demand data can be invaluable for making data-driven decisions when it comes to content, acquisition, and distribution decisions. Parrot Analytics' global demand system helps determine the worth of your content, understand your current audience, and determine the potential growth opportunities. By leveraging audience demand data, executives can make informed decisions that can help grow their business and attract new customers to their platform.
