The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data provides crucial insights that can help them to make more informed content, acquisition, distribution and programming decisions. Analysis of "Squid Game: The Challenge" for the month of January 2024 in France provides a great example of how the demand data can be used by entertainment professionals.
One way to use demand data is for content valuation. For instance, by analyzing the demand data of "Squid Game: The Challenge", executives can determine how much the show is worth, and how much of its value is being driven by the show's stars. They can also assess the series' ability to drive subscriptions and mitigate customer churn. Parrot Analytics content valuation system, powered by global content demand and supply, offers an economic valuation system that can determine the dollar value contribution of any title to any platform in any region.
Demand data can also help with acquisition decisions. By assessing the dollar value contribution of a title, executives can determine how much to spend on content, while also answering the key questions about the global popularity of that content. In addition, demand data helps with decisions concerning supply and demand. By analyzing the demand data, executives can determine which types of content exhibit opportunities to acquire or produce.
Marketing is also an area where demand data can come in handy. For instance, Parrot Pulse, which provides an independent measure of a title's global performance across six dimensions, can help determine how effective a marketing campaign is around a particular show, and how it compares to other shows in the period leading to the premiere and beyond.
Distribution decisions can also benefit from demand data. Executives can leverage demand data to determine which platforms to target for distribution and which shows fit better with each network. They can also quantify the marginal revenue contribution of a specific title and how it drives engagement across the rest of the catalog, informing optimal release strategy and pricing.
In conclusion, the analysis of "Squid Game: The Challenge" in France demonstrates how demand data can help entertainment executives with content valuation, acquisition, distribution and programming decisions. Ultimately, the use of demand data helps entertainment professionals make more informed decisions, mitigating risk while increasing potential rewards.
Squid Game: The Challenge's travelability to France in the last 30 days is 8%, which means that the audience demand for Squid Game: The Challenge is 8% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Squid Game: The Challenge travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Squid Game: The Challenge is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Squid Game: The Challenge, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for Squid Game: The Challenge in France. We provide our partners with meaningful TV series insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.