As a TV executive, understanding audience demand data is crucial for making informed decisions regarding content acquisition, programming, and distribution. This data can provide a wealth of information about the show's performance, audience, and potential. The analysis of "Star Trek: The Original Series" in France from January 2024 shows how demand data can be used to inform strategic content decisions.
One way demand data can help executives is through content valuation. Understanding the value of a particular title, its potential to drive subscriptions and mitigate churn, and its ability to perform in specific markets, can be determined using demand data. Parrot Analytics provides a content valuation system powered by global content demand and supply, which helps to reveal the dollar value contribution of any title to any platform in any region.
Demand data also enables you to assess the global appeal of a title and determine the most popular genres in specific markets. For instance, "Star Trek: The Original Series" has a high audience demand in France, and the analysis shows that it outperforms 95.0% of all drama titles in the country. Apart from this, the show has outstanding demand globally and exceptional franchisability and travelability.
Informed content decisions also stem from insights into viewer behavior and preferences. The analysis of "Star Trek: The Original Series" shows that the show's fans also like some popular titles like "The Mandalorian," "Rick And Morty," and "Star Trek: Lower Decks." By understanding the characteristics of a show's fanbase, executives can optimize their marketing campaigns and develop targeted content strategy that appeals to the audience better.
Demand data can also help executives understand how a show or title is likely to perform over time. The analysis of the "Star Trek: The Original Series" shows that the show has exceptional longevity and momentum, indicating that it has held its audiences' interests over generations. While the show's audience demand has increased by 5.0% during January, recent demand trends are showing a decrease in popularity. This insight helps executives understand when to turn up their marketing campaigns and when to shift their focus to other popular titles.
Finally, understanding the particular needs of different markets through demand data analysis can facilitate decisions such as the acquisition or production of specific content types for specific markets. The analysis reveals the top ten markets globally where "Star Trek: The Original Series" is most in-demand, with the United States being the number one market where the show achieved outstanding audience demand of 12.4 times the average. Executives can use this information to determine the most effective distribution strategy and identify potential markets for future content investments.
In conclusion, access to accurate demand data can be an essential tool for TV executives seeking to make informed content decisions. The analysis of "Star Trek: The Original Series" in France from January 2024 highlights how demand data can reveal insights into trends, audience preferences, regional performances, and potential. By leveraging these insights, executives can optimize their content strategies and drive growth for their businesses.
