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Boldly Going with Demand Data: How 'Star Trek: The Original Series' Outperforms the Average Show in Top Global Markets

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Parrot Analytics Insights - March 2024

Are you considering whether to acquire, distribute or produce "Star Trek: The Original Series" for your company's library? Parrot Analytics' demand data can provide valuable insights to help you make informed decisions.

Content Valuation: One way to determine the worth of "Star Trek: The Original Series" and its contribution to your platform's economic valuation is through demand data. Using this solution can reveal the dollar value that the show drives on any platform in any region. It can also help assess the show's ability to drive subscriptions and mitigate churn.

International Appeal: Parrot Analytics sector-leading demand data can help you gauge the global appeal of "Star Trek: The Original Series," which can help determine which markets to target for distribution. In France, "Star Trek: The Original Series" has been well-received, with 2.4 times the audience demand of the average show in the country.

Franchisability: The outstanding ranking for franchisability of "Star Trek: The Original Series" in the Parrot Pulse report indicates the show's spin-off potential. You can use demand data to identify which characters or concepts have the most potential for spin-off projects to monetize IP.

Retention and Acquisition: Demand data can help determine which titles would help retain your current audience and which ones would entice new subscribers. We can see that "Star Trek: The Original Series" ranks highly compared to other drama titles in France, indicating that it could be a useful acquisition to retain viewers.

Release Strategies: Parrot Analytics demand data can help determine the best pricing and release strategy for shows. Since the audience demand for "Star Trek: The Original Series" is higher than most drama titles, it could benefit from a higher investment in marketing.

Taste Clusters and Affinity Analysis: Audience demand data sheds light on the unique tastes of viewers who consume "Star Trek: The Original Series." By analyzing the shows that fans enjoy the most, a network or studio can understand the tastes of their audience and invest in titles that will cater to their viewers' preferences. Furthermore, this data helps identify key stars and brands to partner with, which could lead to audience expansion.

Overall, Parrot Analytics uses demand data to answer various questions that SVOD platforms, TV production companies, and linear networks may have when acquiring or producing content. "Star Trek: The Original Series" is a classic example of how consistent demand over time indicates its continuing popularity across the world. When making strategic decisions, entertainment executives can rely on demand data to gain insights into the appeal of a show, its retention and acquisition potential, spin-off potential, and marketing investment. With such valuable insights derived from demand data, you can be confident that you are making the right content decisions for your company.

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