The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you are faced with countless decisions to make on a daily basis. The industry is constantly evolving, and keeping up with trends, audience demand and what is likely to be a hit is crucial to succeed in this ever-changing landscape. This is where demand data comes into play. By analyzing the performance of a TV show like "Strange Planet" in France during March 2024, we can showcase how demand data can help you make more informed decisions.
One of the primary benefits of analyzing demand data is that it can help with content valuation. "Strange Planet" has exceptional demand in France, with 10.7 times the audience demand of the average show in the country over the last 30 days. This means that the show's value contribution to any platform, such as an OTT, SVOD, linear or pay TV network, would be significant. Evaluating the demand for a TV show through demand data can also help understand how much to spend on content acquisition or production, and how much the content library is worth over time.
Demand data can also help you make more informed decisions around programming. For instance, analyzing the demand for "Strange Planet" reveals that it has higher demand than 99.1% of all comedy titles in France. It would therefore be wise to consider investing in additional comedy titles that are similar in tone to "Strange Planet" to take advantage of this demand. Understanding the travelability of a show can also inform a decision on the best release strategy for content in different markets, and how funds can be allocated to maximize future content investments.
Furthermore, analyzing demand can guide acquisition decisions. We can see from the data that "Strange Planet" is most popular in France, followed by the United States, Canada, the Netherlands, Romania, Australia, the United Kingdom, Germany, and Israel. The data can show why the show is successful in specific markets, allowing for targeted acquisition strategies and a more efficient use of resources.
Demand data can also inform distribution decisions. As entertainment executives, it's necessary to ensure that your content is being seen by the right audience on your platform. The information gathered from demand data can answer questions such as which platforms to target for content distribution, how to optimize marketing campaigns ahead of a premiere, and how to ensure that content is being discovered by the right audience.
In summary, demand data is an invaluable resource for entertainment executives, enabling them to understand what viewers want and why they want it. Analyzing the performance of a show like "Strange Planet" can help with content valuation, programming, acquisition, distribution, and much more. Demand data can help you create a more targeted and effective strategy, navigating the complex and ever-evolving entertainment landscape.
Strange Planet's travelability to France in the last 30 days is 113%, which means that the audience demand for Strange Planet is 113% of the demand in its country of origin, United States. Click through to another market to discover how well Strange Planet travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Strange Planet), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Strange Planet is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Strange Planet, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sci-fi Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using television demand content from Parrot Analytics for Strange Planet in France. We provide our partners with smart media industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.