The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed content, acquisition, distribution, or programming decisions. Demand data can be incredibly helpful in this process, and we can see this through analyzing "The Essex Serpent" performance in France during March 2024.
Firstly, demand can provide insight into content valuation. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. This can help you determine how much to spend on content and inform decisions around supply and demand. In the case of "The Essex Serpent", we see that demand for the show is good compared to the average show in France over the last 30 days and has been increasing recently. This information can help you more accurately determine the worth of the show in France and inform decisions around content acquisition or distribution in the region.
Demand data can also help inform decisions around programming and scheduling. By understanding the show's global demand data, executives can determine the best release strategy and pricing strategies for the content. They can also use demand data to assess the show's ability to drive subscriptions and mitigate churn.
Additionally, demand data can provide insight into audience preferences and tastes. In the case of "The Essex Serpent," we have information on the other shows that its fans also enjoy. This can help guide decisions around content acquisition or production and inform decisions about which titles to buy if you want to keep your current audience happy or grow your audience.
Demand data also allows for optimal marketing campaigns. By leveraging affinity analysis to determine the best talent or brand partnerships to expand the audience, executives can optimize their marketing campaigns ahead of premiere and ensure their content is being seen by the right audience on the platform.
Finally, demand data can inform decisions around international expansion and travelability. For example, "The Essex Serpent" has good demand in the UK, but only okay demand in France. Understanding this demand data can help you determine the best market to target for international expansion and allocate funds to maximize future content investments.
In conclusion, understanding demand data can provide executives with a holistic view of a title's performance, enabling them to make more informed decisions around content valuation, content acquisition, distribution, programming, audience preferences, marketing campaigns, and international expansion. By leveraging demand data and tools like Parrot Analytics' content valuation system, entertainment executives can get ahead of the competition in a crowded content landscape.
The Essex Serpent's travelability to France in the last 30 days is 69%, which means that the audience demand for The Essex Serpent is 69% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Essex Serpent travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Essex Serpent), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s The Essex Serpent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Essex Serpent, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for The Essex Serpent in France. We provide our partners with smart television industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.