The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can play a major role in making key decisions concerning content valuation, programming, distribution, or acquisition decisions. Let's take The Farmer Wants A Wife as an example and see how its demand data can provide valuable insights in this regard.
Content Valuation using Demand Data:
The demand data unveils The Farmer Wants A Wife's value through rankings, genre comparisons, and its demand in different countries. For instance, the show ranks #1089 in France and has demand that is 2.3 times the average show in France over the last 30 days. Moreover, The Farmer Wants A Wife has demand that is 97.0th percentile in the reality genre, indicating higher demand compared to 97.0% of all reality titles in France. The show's growth is also promising as it experienced a 47.5% increase in audience demand during December in France. Meanwhile, the show's travelability and franchisability didn't perform well and are poor; however, its audience demand in France was 146% of the demand in its country of origin, Australia, which might be useful information for valuation and licensing negotiations.
Programming and Distribution Decisions using Demand Data:
By looking at how the show's demand is distributed globally, we can have a better sense of where it should be marketed and launched. For example, according to the data, France and Australia have a strong demand for The Farmer Wants A Wife. Still, it's important to note that in comparison to the world average, the show is performing okay in other countries, but these insights might help the executives identify potential whitespace opportunities.
Acquisition Decisions using Demand Data:
The Farmer Wants A Wife's audience demand spike in mid-December 2023 in France is one example of how sudden popularity changes of a show can influence acquisition decisions from OTT or SVOD platforms, a TV series financing company, or a content distribution company. The 47.5% rise in audience demand or other demand metrics mentioned earlier could be good indicators of a title's potential success which can be considered in the acquisition decision.
Moreover, shows that many The Farmer Wants A Wife fans also consume, such as "Bachelor In Paradise (US)", "Nova", or "Unearthed," provide additional information that can help identify future acquisitions.
Programming Decisions using Demand Data:
The Farmer Wants A Wife's momentum and longevity are performing okay. Examining the show's global performance across six dimensions could also provide valuable insights into how a show's lifespan and momentum vary across markets.
In conclusion, given the abundance of questions that demand data can answer, such as content valuation inquiries, global market demand, concept testing, monetization opportunities, pre-release marketing optimization, and more, OTT or SVOD platforms, content producers, and broadcasters should incorporate it into their decision-making processes to achieve better and more informed outcomes.
The Farmer Wants A Wife's travelability to France in the last 30 days is 14%, which means that the audience demand for The Farmer Wants A Wife is 14% of the demand in its country of origin, Australia. Click through to another market to discover how well The Farmer Wants A Wife travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Seven Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Farmer Wants A Wife, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using global demand analytics from Parrot Analytics for The Farmer Wants A Wife in France. We provide our partners with valuable TV series competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.