As an entertainment executive, understanding audience demand data can be a powerful tool to make informed content acquisition, distribution, and programming decisions. Examining the performance of "The Legend of Vox Machina" in France during December 2023 using Parrot Analytics' demand data can provide valuable insights.
Demand data can inform content valuation and answer questions about a title's worth, baseline value, and ability to drive subscriptions or mitigate churn. By analyzing the demand for "The Legend of Vox Machina" compared to the average show in France over the last 30 days, it's clear that its demand is good and that it has a demand that is 5.0 times higher than the title average. Additionally, examining its peak rank of #429 in France indicates that it has performed well in the market.
Demand data can also inform decisions about supply and demand for content, including what to produce or acquire and the types of content that provide opportunities to acquire or produce. The Parrot Pulse for "The Legend of Vox Machina" quantifies its global performance across dimensions like audience demand, longevity, momentum, reach, and franchisability, providing insights into the show's potential spin-off capacity or global appeal. For example, its outstanding travelability and above-average franchisability could indicate potential for spin-offs or adaptations in other regions.
Demand data can also inform programming decisions, giving insight into the popularity of genres, release strategies, and marketing campaigns before or after a premiere. Understanding audience demand also allows executives to tailor content packages to maximize retention or acquisition of subscribers for an OTT or SVOD platform. "The Legend of Vox Machina" revealed demand growth in France of 27.6% in December and outperformed the demand of the average TV show (1x) in all its top ten markets, making it a valuable asset for a global distribution network.
In conclusion, leveraging Parrot Analytics' demand data can empower entertainment executives to make more informed content acquisition, distribution, and programming decisions. By examining the demand for "The Legend of Vox Machina" in France in December 2023, executives can gain valuable insights into the show's performance in the market, global and local audience demand, franchise, and spin-off potential, and make informed decisions about its value and programming strategy.
