If you are an entertainment executive, you can use demand data like the insights provided by Parrot Analytics' analysis of "The Legend Of Vox Machina" to make knowledgeable decisions about various content-related aspects of your job. For example, you can use this data to make more informed content acquisition and distribution decisions, or to program a linear or pay TV network more effectively.
Content Valuation is a quantitative measure of what content is worth based on its audience demand. In the case of "The Legend Of Vox Machina," you can see that the demand for the show in France is good, with a 7.8 times higher demand than the average show over the last 30 days, indicating its worth to a platform. You can also gauge the potential ROI of acquiring this type of content and how it might perform in different regions, like France, by looking at the show's performance across various global markets.
One way to utilize the demand data for "The Legend Of Vox Machina" is to identify the show's travelability and franchisability, which can help you determine its potential for spin-offs or adaptations. It scored outstanding in both categories, indicating that it has the potential to perform well globally and has the potential for growth outside of the current series.
You can also use the data to create a content strategy for a particular genre, such as comedy. "The Legend Of Vox Machina" performs exceptionally well within the genre, ranking in the 98.4th percentile in France, meaning it has higher demand than 98.4% of all comedy titles in France. This can help inform your acquisition or production decisions for comedy content, based on the current trend in audience demand.
The trending popularity of "The Legend Of Vox Machina" can also be tracked through the show's peak demand for the year versus the last 30 days, which increased by 15.1%. This shows that the show's audience demand is increasing, which could inform future investments in the show or franchise.
In addition, identifying other engaged audiences within the show's fanbase who are also interested in other shows, such as "The Mandalorian," "Loki," and "The Witcher," can help you develop targeted marketing strategies for each of these programs. You can also use the demand data to uncover new opportunities in previously "underserved" markets like Hungary, Bulgaria, and Brazil for content distribution.
Overall, the demand data like the insights presented in the analysis of "The Legend Of Vox Machina" gives entertainment executives the ability to make informed decisions about content valuation, content acquisition, distribution, programming decisions, and content development strategies. By using audience demand data to their advantage, executives can make better-informed content decisions and better serve both their audience and their platforms.
