As an entertainment executive, you can leverage demand data to make more informed decisions when it comes to content acquisition, distribution, programming, and content valuation. Taking "The Magicians" in France as an example, here are some possible questions you might have as an executive and how demand data can help.
Content Valuation:
- How valuable is The Magicians in France and compared to other shows available on the platform?
Demand data can provide insights into a show's popularity relative to the average and other titles. For example, "The Magicians" has 4.6 times the audience demand of the average show in France, and only 8.6% of all TV shows have this level of demand. By comparison, other titles' demand can be assessed based on their respective baselines. By using Parrot Analytics' content valuation system based on demand data, you can reveal the dollar value contribution of any title, to any platform, in any region.
Acquisition and Distribution:
- Should we acquire "The Magicians" for our platform, and will it perform well in France?
Demand data can help identify trends, patterns, and spikes by market, genre, and other attributes. Depending on your target audience and content strategy, "The Magicians" may be a suitable addition to your content catalog. Additionally, by identifying similarities between "The Magicians" and other popular shows in France, such as "Game of Thrones" and "The Mandalorian," you can determine where to position the show and how to market it to potential audiences.
Programming:
- Is "The Magicians" performing well in France, and should we prioritize marketing or acquisitions efforts?
Demand data can help identify the historical demand trends of a particular show, how much momentum it has, especially compared to its past, and also identify if a recent spike indicates sustained growth or a shorter-term anomaly. While "The Magicians" experienced a 23.9% decrease in demand for January 2024, it is still ranked in the 96.7th percentile in the drama genre and exhibits highly favorable longevity. As such, a strategic promotion campaign could capitalize on the sustained demand for the show.
Content Acquisition:
- What is the appeal of "The Magicians" on a global scale, and should we aim to acquire content with similar appeal?
Examining the top 10 global markets where "The Magicians" and analyzing how it ranks and performs shows which platform engineers exactly which global audiences might be most receptive to particular titles. Global demand can reveal which titles are most popular and impacting upon consumers around the world, which in turn allows the identification of what content types may work in new and existing markets.
By using demand data, entertainment executives can explore numerous strategic decision-making opportunities to inform their content valuation, acquisition, distribution, programming, and marketing activities. By investigating both sustained and recent demand trends of titles, alongside quite granular data on comparable content popularity across international markets, consumer interests and purchasing power can be grasped and exploited.
